Malabar (chewing gum)

Malabar
Type	Chewing gum
Place of origin	France
Creator	Kréma
Cookbook: Malabar Media: Malabar

Malabar is a trademark French brand of chewing gum, launched in 1958 by Kréma. It is now owned by Mondelēz International.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The figure, created by the designer Jean-Claude Poirier, is no longer the central part of the advertisements but is still present on the packaging of the gum. ^[1]

References

↑ Malabar's mascot updated (French)

Mondelēz International brands

Nabisco brands and other snacks	Arrowroot Barnum's Animals Barni Belvita Better Cheddars Cameo Cheese Nips Chips Ahoy! Claussen Club Social Corn Nuts Enjoy Life Fig Newtons Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Kinh Do Lefèvre-Utile (LU) Lorna Doone Mallomars Mikado Nilla Nutter Butter Oreo Peek Freans Premium Crackers Prince Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Tiger Triscuit TUC Vegetable Thins Wheatsworth Wheat Thins

Cadbury brands	5 star Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crispy Crunch Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Gums	Beemans gum Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Dirol Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Chocolates	Alpen Gold Baker's Chocolate Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Coffee (Jacobs Douwe Egberts)	Douwe Egberts Gevalia HAG Jacobs Kenco L'OR Moccona Pilão Senseo Tassimo

Other brands	Clight Eden Tang

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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