Choice (credit card)

The Choice logo, introduced in 1980, appeared in white on the solid dark blue card, as well as on merchant acceptance signs.

Choice was a credit card test marketed by Citibank in the United States, announced in 1977 and first issued in 1978. It was one of the first cards to offer a cash-refund program and no annual fee. Choice was intended to create a rival to Visa, MasterCard, and American Express, but proved unsuccessful, and was withdrawn in 1987. Citibank has continued to use the "Choice" name on some of its Visa and MasterCard cards.

The card was introduced in 1977, when Citibank bought NAC, a regional credit card based in Baltimore, renaming it Choice. A subsequent campaign in Maryland in 1980 turned the card into a regional success, earning more than one million cardholders in the Baltimore and Washington, DC, area. ^[1] With a view to nationwide expansion, the test market was expanded to include Colorado. Despite the success of Sears' Discover Card, which offered many of the same features as Choice when it was introduced in 1985 (such as a rebate on purchases and no annual fee), Citibank decided Choice could not compete with Visa and MasterCard in the longer term, and the card was reissued as a Visa at the end of 1987, aimed at entry-level customers and those with poor credit. ^[2] It was also said that Citibank's owner, Citicorp, was not willing to accept the eventual estimated costs of establishing another national credit card, after Sears had spent an estimated USD$80 million creating its Discover Card.^[3]

Its fate was similar to that of Citibank's first credit card, the "First National City Charge Service" (or "The Everything Card"), introduced on the East Coast in 1967 to compete with BankAmericard (today's Visa) but which became part of Master Charge (now MasterCard) in 1969.^[4]

References

↑ Monci Jo Williams (February 4, 1985). "The Great Plastic Card Fight Begins". Fortune magazine. Retrieved 2008-08-22.
↑ Rachel Golden (April 29, 2005). "A Bountiful Harvest: John Hollerbach is reaping the rewards of persistence and hard work". Gazette.net. Retrieved 2008-08-22.
↑ Eric N. Berg (August 11, 1987). "Citicorp to Convert Choice Card to Visa". New York Times. Retrieved 2008-08-22.
↑ "Citigroup History: Citibank N.A.". Citigroup website. Archived from the original on 2008-06-13. Retrieved 2008-08-22.

Citigroup

Brands and companies	Banamex Citibank Citibank Syariah Citigold Citi Private Bank Egg Metalmark Capital Red Roof Inn

Key people	Michael E. O'Neill Vikram Pandit Richard Parsons William R. Rhodes Lewis B. Kaden Al-Waleed bin Talal John Havens

Notable former executives	Winfried Bischoff Michael Bloomberg Gary Crittenden Jamie Dimon Ahmed Fahour Stanley Fischer Lewis Glucksman Thomas W. Jones Sallie Krawcheck Victor Menezes George S. Moore Samuel Osgood Joe J. Plumeri Chuck Prince John Reed Robert Rubin James Stillman Rockefeller William Rockefeller Moses Taylor Sandy Weill Robert B. Willumstad Walter Wriston

Corporate directors	Michael Armstrong Alain Belda George David Kenneth T. Derr John M. Deutch Roberto Hernández Ramírez Jane Fraser Ann Jordan Klaus Kleinfeld Andrew N. Liveris Anne Mulcahy Richard Parsons Chuck Prince Judith Rodin Robert Rubin Franklin A. Thomas Sandy Weill

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Headquarters: 399 Park Avenue, New York City, New York 10043, United States

Credit, charge, stored-value, and debit cards

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Debt	Cash advance Charge-off Maxed out

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Payment	Card not present transaction Chargeback Controlled payment number Dispute

Interchange fee	Interchange fee Surcharge

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