Cruel (Snakehips song)

"Cruel"
Single by Snakehips featuring Zayn
Released	15 July 2016
Format	Digital download
Genre	Electronica alternative R&B
Length	3:55
Label	Sony UK Columbia
Writer(s)	Snakehips Cass Lowe Erik Hassle Zayn Malik
Producer(s)	Snakehips Cass Lowe
Snakehips singles chronology
"Money on Me" (2016) "Cruel" (2016)
Zayn singles chronology "Wrong" (2016) "Cruel" (2016) "Freedun" (2016) Music video "Cruel" on YouTube

"Cruel" is a song by British production duo Snakehips, featuring British singer and songwriter Zayn. It was released as a single on 15 July 2016 by Sony Music UK and Columbia Records. The song was written and composed by Snakehips, Cass Lowe, Erik Hassle and Zayn in Los Angeles and London.

Music video

An accompanying music video for "Cruel" premiered on YouTube on 9 August 2016 and stars Zayn as he sings the song inside a building on an Asian town.^[1] The video was directed by Alex Southam.^[2]

Charts

Chart (2016)	Peak position
Australia (ARIA)[3]	34
Belgium (Ultratip Flanders)[4]	24
France (SNEP)[5]	147
Ireland (IRMA)[6]	55
New Zealand (Recorded Music NZ)[7]	31
Portugal (AFP)[8]	89
Scotland (Official Charts Company)[9]	31
Sweden (Sverigetopplistan)[10]	79
UK Singles (Official Charts Company)[11]	33
UK Asian (Official Charts Company)[12]	1
US Hot Dance/Electronic Songs (Billboard)[13]	17

Certifications

Region	Certification	Certified units/Sales
Australia (ARIA)[14]	Gold	35,000^^
^*sales figures based on certification alone ^^shipments figures based on certification alone

Release history

Region	Date	Format	Label
Worldwide	15 July 2016	Digital download	Sony UK Columbia

References

1. "Snakehips - Cruel (Official Video) ft. ZAYN". YouTube. 9 August 2016. Retrieved 27 August 2016.
2. josepvinaixa (14 July 2016). "Snakehips "Cruel" (featuring ZAYN) [Single Premiere]". Josepvinaixa.
3. "Australian-charts.com – Snakehips feat. Zayn – Cruel". ARIA Top 50 Singles. Retrieved 6 August 2016.
4. "Ultratop.be – Snakehips feat. Zayn – Cruel" (in Dutch). Ultratip. Retrieved 3 September 2016.
5. "Lescharts.com – Snakehips feat. Zayn – Cruel" (in French). Les classement single. Retrieved 31 July 2016.
6. "Chart Track: Week 30, 2016". Irish Singles Chart. Retrieved 31 July 2016.
7. "NZ Top 40 Singles Chart". Recorded Music NZ. 5 September 2016. Retrieved 2 September 2016.
8. "Portuguesecharts.com – Snakehips feat. ZAYN – Cruel". AFP Top 100 Singles.
9. "Archive Chart: 2016-07-22". Scottish Singles Top 40. Retrieved 1 August 2016.
10. "Swedishcharts.com – Snakehips feat. Zayn – Cruel". Singles Top 100. Retrieved 31 July 2016.
11. "Archive Chart: 2016-07-29" UK Singles Chart. Retrieved 31 July 2016.
12. "Official Asian Chart Top 40". Official Charts Company. 5 August 2016. Retrieved 5 August 2016.
13. "Snakehips – Chart history" Billboard Hot Dance/Electronic Songs for Snakehips. Retrieved August 23, 2016.
14. "ARIA Australian Top 50 Singles". Australian Recording Industry Association. 19 September 2016. Retrieved 17 September 2016.