Discovery Life

Discovery Life
Launched February 1, 2011 (2011-02-01)
Owned by Discovery Communications
Picture format 1080i (HDTV)
480i (SDTV)
Headquarters Elizabeth, New Jersey
Formerly called Discovery Fit & Health
(2011–2015)
Discovery Life Channel
(2015–2016)
Replaced Discovery Health Channel
FitTV
Sister channel(s) Discovery Channel
TLC
Animal Planet
Discovery Family
Science
Investigation Discovery
American Heroes Channel
Destination America
Velocity
Discovery en Español
Discovery Familia
Website www.discoverylife.com
Availability
Satellite
DirecTV Channel 261 (SD)
Cable
Verizon FiOS Channel 161
IPTV
AT&T U-verse Channel 466
Frontier Vantage Channel 466 (Northeast), 468 (Durham)

Discovery Life, formerly Discovery Fit & Health, is an American digital cable and satellite ADC television network that is owned by Discovery Communications. The channel's programming focus is dedicated to various life events of a medical or mental nature. Launched on February 1, 2011, it is the result of the merger of Discovery Health Channel and FitTV and features programs formerly found on both channels.

As of February 2015, approximately 46,696,000 American households (40.1% of households with television) receive Discovery Life.[1]

History

Discovery Fit & Health logo

Discovery Communications shut down the original Discovery Health Channel at 11:59 pm ET on December 31, 2010, and used its old channel space a minute later to launch the Oprah Winfrey Network, a new network under the auspices of former talk show host Oprah Winfrey. Its old shows soon began airing on FitTV.

On January 17, 2011, Discovery Communications announced that FitTV and the intellectual property of the Discovery Health Channel would be merged and renamed as Discovery Fit & Health on February 1, 2011, using FitTV's old channel space.[2][3] Gradually the fitness-oriented programs carried over from FitTV were phased out in favor of more docudrama-style programming.

Re-brand

Discovery Life Channel logo, 2015–2016

Discovery Communications rebranded the channel as Discovery Life on January 15, 2015, with an objective of attracting a wider audience and appealing to more cable and satellite carriers. The station is particularly targeted toward women aged 25–54.[4] According to network general manager Jane Latman, "a focus on ‘life’ vs. ‘health’ makes [the channel] more accessible, offering a compelling platform for great storytelling that chronicles the drama inherent in our everyday lives.”[5]

In Poland the channel was launched on February 1, 2015 in lieu of Animal Planet. The HD version of Animal Planet remained unchanged and is still available on digital platforms and on cable.

The channel currently airs a mix of original programming alongside existing series and one-off specials from the Discovery/TLC catalogue. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex-a-thon, Sex Sent Me to the ER).

Programming goes off the air in lieu of paid infomercials on weeknights from 2am, with regular programming resuming at 6am.[6]

Programming[6][7][8]

References

  1. ↑ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Retrieved March 14, 2015.
  2. ↑ Gorman, Bill (January 17, 2011). "Discovery Communications to Unveil Discovery Fit & Health on February 1, 2011". TV By the Numbers. Retrieved April 26, 2015.
  3. ↑ "Discovery To Launch New Health, Fitness Channel". TV News Check. January 17, 2011. Retrieved April 26, 2015.
  4. ↑ Lieberman, David (2014-07-08). "Discovery Will Rebrand Fit & Health Channel As Discovery Life". Retrieved 2016-08-27.
  5. ↑ Steinberg, Brian (2014-07-08). "Discovery to Switch Fit and Health Channel to Discovery Life in January". Retrieved 2016-08-27.
  6. 1 2 "TV Schedule". 2014-11-19. Retrieved 2016-08-27.
  7. ↑ "Discovery Life (Shows) | Discovery Life GO". Discovery Life GO. Retrieved 2016-08-27.
  8. ↑ "DISCOVERY LIFE CHANNEL 2015-16 UPFRONT : Programs : Discovery Life : Discovery Press Web". press.discovery.com. Retrieved 2016-08-27.
  9. ↑ http://www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-discovery-life-channel-goes-inside-shock-trauma-20151230-story.html
  10. ↑ http://www.ew.com/article/2014/11/03/discovery-life-channel-those-girls
  11. ↑ "Discovery Fit & Health Programming". Discovery Channel Website. Retrieved April 26, 2015.
  12. ↑ "TV Shows". Discovery Life Website. Retrieved September 18, 2015.
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