Fade (Kanye West song)

"Fade"
Single by Kanye West
from the album The Life of Pablo
Released September 9, 2016 (2016-09-09)
Format
Recorded 2015–16
Genre Hip house
Length 3:14
Label
Writer(s)
Producer(s)
Kanye West singles chronology
"Champions"
(2016)		 "Fade"
(2016)		 "Ballin"
(2016)
Ty Dolla Sign singles chronology
"Zaddy"
(2016)		 "Fade"
(2016)		 "4 Lit"
(2016)
Post Malone single chronology
"Deja Vu"
(2016)		 "Fade"
(2016)
Music video
"Fade" on YouTube

"Fade" is a song by American rappers Kanye West, Post Malone and Ty Dolla Sign.[1] It was released as the third single from West's seventh studio album, The Life of Pablo (2016), on September 9, 2016.[2] The Tidal-exclusive music video premiered at the 2016 MTV Video Music Awards. The song has peaked at number 47 on the US Billboard Hot 100.

Background

"Fade" features vocals from rappers Post Malone and Ty Dolla Sign. It also samples several different songs. The musical sample providing the bass line and melody is taken from Chicago House classic, "Mysteries of Love" by Mr Fingers.[3] The vocal samples include, "Deep Inside" by Hardrive,[4] "I Get Lifted" by Barbara Tucker,[3] and two different versions of "(I Know) I'm Losing You"; one by American rock band Rare Earth[3] and the other by 1970s recording act the Undisputed Truth.[5] Fade also contains lyrical references to "Rock the Boat" by Aaliyah.[6] Post Malone had first met West at a party thrown by West's sister-in-law Kylie Jenner. The two met up and eventually decided to record together. "So I went over to Ye's and we just started working and then we just started talking. And we just kept on going. I went in the studio with Kanye and we just recorded the scratch vocals and then I wrote over it… He was just a normal guy, like me, and super cool. He was wearing all camo, just all camo. He was very quiet and he was very, very humble," Post stated in an interview with The Fader.[7] "Fade" was announced as the third single from The Life of Pablo in June 2016.[8] It was serviced to US urban and pop radio on September 20, 2016.[2]

Music video

The music video for the song was released on August 28, 2016 on music streaming service Tidal, after being unveiled at the 2016 MTV Video Music Awards.[9] It was uploaded to West's Vevo channel on September 6, 2016.[10] The video features Teyana Taylor and her husband, Cleveland Cavaliers guard Iman Shumpert.[11] It has also drawn comparisons to a famous scene from the 1983 film Flashdance, which involved dance moves similar to the ones seen in the "Fade" music video. Near the end of the video, she and her husband are in the shower and after that, Teyana turns into a cat, while lying on her husband.[1]

Charts

Chart (2016) Peak
position
Australia (ARIA)[12] 69
Belgium (Ultratip Flanders)[13] 31
Canada (Canadian Hot 100)[14] 37
France (SNEP)[15] 39
Ireland (IRMA)[16] 75
Scotland (Official Charts Company)[17] 20
UK R&B (Official Charts Company)[18] 11
UK Singles (Official Charts Company)[19] 50
US Billboard Hot 100[20] 47
US Hot R&B/Hip-Hop Songs (Billboard)[21] 12
US Mainstream Top 40 (Billboard)[22] 23

Release history

Country Date Format Label
United States September 9, 2016 Digital download[23]
September 20, 2016 Contemporary hit radio[24]

References

  1. 1 2 Leight, Elias (29 August 2016). "See Kanye West's 'Flashdance'-Inspired 'Fade' Video". Rolling Stone. Retrieved 29 August 2016.
  2. 1 2 http://www.allaccess.com/urban/future-releases
  3. 1 2 3 "Songs Sampled in Kanye West feat. Post Malone and Ty Dolla $Ign's Fade". WhoSampled. Retrieved 2016-10-01.
  4. ↑ "Kanye West's The Life Of Pablo: Exploring the songs behind its samples". FACT Magazine: Music News, New Music. Retrieved 2016-09-12.
  5. ↑ "Kanye West debuts new song "Fade" — listen". 2015-09-16. Retrieved 2016-09-12.
  6. ↑ "The Life of Pablo – Credits". www.kanyewest.com. Kanye West. February 17, 2016. Archived from the original on February 20, 2016. Retrieved August 29, 2016.
  7. ↑ Gase, Zach (October 20, 2015). "Post Malone talks Kanye West collaboration". National Sun-Times. Retrieved August 30, 2016.
  8. ↑ fashionablyearly (June 20, 2016). "Kanye West is Releasing 'Fade' to Pop Radio Stations". Retrieved August 30, 2016.
  9. ↑ Plaugic, Lizzie (28 August 2016). "Kanye West's video for Fade is now available on Tidal". The Verge. Retrieved 29 August 2016.
  10. ↑ "Kanye West's "Fade" Music Video Is Now On VEVO: Watch". Direct Lyrics. September 6, 2016. Retrieved September 7, 2016.
  11. ↑ Carissimo, Jusin (29 August 2016). "Kanye West 'Fade' video starring Teyana Taylor unveiled at MTV VMAs 2016". The Independent. Retrieved 29 August 2016.
  12. ↑ "ARIA CHART WATCH #387". auspOp. September 24, 2016. Retrieved September 24, 2016.
  13. ↑ "Ultratop.be – Kanye West – Fade" (in Dutch). Ultratip. Retrieved October 15, 2016.
  14. ↑ "Kanye West – Chart history" Canadian Hot 100 for Kanye West. Retrieved September 20, 2016.
  15. ↑ "Le Top de la semaine : Top Singles Téléchargés - SNEP (Week 39, 2016)" (in French). Syndicat National de l'Édition Phonographique. Retrieved October 4, 2016.
  16. ↑ "Chart Track: Week 41, 2016". Irish Singles Chart. Retrieved October 14, 2016.
  17. ↑ "Archive Chart: 2016-09-23". Scottish Singles Top 40. Retrieved September 24, 2016.
  18. ↑ "Archive Chart: 2016-09-16" UK R&B Chart. Retrieved September 17, 2016.
  19. ↑ "Kanye West: Artist Chart History" Official Charts Company. Retrieved September 24, 2016.
  20. ↑ "Kanye West – Chart history" Billboard Hot 100 for Kanye West. Retrieved September 20, 2016.
  21. ↑ "Kanye West – Chart history" Billboard Hot R&B/Hip-Hop Songs for Kanye West. Retrieved September 20, 2016.
  22. ↑ "Kanye West – Chart history" Billboard Pop Songs for Kanye West. Retrieved October 25, 2016.
  23. ↑ "Fade by Kanye West featuring Ty Dolla $ign".
  24. ↑ "Pop Radio Releases". Retrieved September 20, 2016.
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