List of American advertising characters

This is a list of notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

Product Character Years used Notes
A&W Root Beer The Great Root Bear debuted 1974  
Aflac insurance The Aflac duck 2000present voiced by Gilbert Gottfried until 2011, when he was fired for making offensive comments about the earthquake in Japan that happened early that year. The duck is now voiced by Daniel McKeague.[1]
Ajax cleanser The Ajax pixies 19481950s speaking voices are Joe Silver, Hans Conreid and June Foray
Ajax detergent The White Knight debuted 1963  
Alka-Seltzer Speedy Alka-Seltzer 19521964, 2010–present voiced by Dick Beals
Allstate insurance Mayhem 2010–present actor Dean Winters
Ally Bank Bank Executive (aka focus group marketer) debuted 2009 Candid Camera-type setting; Tricks real unsuspecting children with offers and leaves them hurt or upset after adding rules and fees. Played by RJ Kelly.
Alpha-Bits cereal Loveable Truly 1964 – early 1970s postman (voiced by Jim Nabors
Alpha-Bits cereal Alpha-Bits Wizard 1970s–1980s wizard
Alpha-Bits cereal Alfie the Alpha-Bits Cereal Wonder Dog 1980s
Alpha-Bits cereal Alpha 2000s–present computer who makes Alpha-Bits
Alpha-Bits cereal Alpha Pig; Princess Presto; Super Why; Wooster; Wonder Red 2012–present CG-animated children stars of "Super Why" from PBS
Alpha-Bits cereal Kids 1970s–1990s
Alpha-Bits cereal Alphabet letters 1990s–early 2000s animated Letters who are in cereal
AMC Theatres Clip 1991–2009 figure made out of discarded movie film who appears in the 'coming attractions' and 'feature presentation' trailers seen at AMC movie theaters.
AMC Theatres AMC Amazing Icons 2012–present icons originally appeared in policy trailers advising audience that "it's movie time, not phone-talking time"; later appeared in the 'coming soon' and 'it's movie time!' trailers seen at AMC movie theaters as CGI characters.
American Tourister luggage luggage-mauling gorilla 19701980s  
Ameritrade brokerage firm Stuart 1999 known for quotes like "Let's light this candle!" played by Michael C. Maronna
Anderson's Soup The Anderson's Soup "non-identical twins,"  Happy and Pee-Wee debuted 1957 voiced by Bob Elliott and Ray Goulding
Arby's restaurants Oven Mitt 20032006 voiced by Tom Arnold
Ask.com Jeeves 19962006  
AT&T Lily, the AT&T Store manager 2013–present informs customers about AT&T's sharing plans, played by Milana Vayntrub
Aunt Jemima pancake mix and syrup Aunt Jemima 1893present  
Bacardi Rum Bacardi & Cola 2003  
Bardahl engine additive Dirty Sludge, Sticky Valve, Gummy Ring, Blackie Carbon 1953  
Bartles & Jaymes wine coolers Frank Bartles and Ed Jaymes 19851991 played by David Joseph Rufkahr (Bartles) and Dick Maugg (Jaymes)
Big Boy restaurants Big Boy   live-action spots in the 1970s by Jonathan Winters
BMW X5 The grandmother in the back seat 2015–present irritates her entire family with exaggerated stories while the parents are driving
Bonny Maid floor cover products the Bonny Maid 19491950 played by Anne Francis
Boo Berry cereal Boo Berry 1972present  
Borden Elsie the cow 1938present  
Boubin Auto shop Boubin Bear late 1980spresent large bear wearing a hat, vest, and jeans. He holds his jeans up and tips his hat while saying "It's the bear facts, folks!" Voiced by Andy Aasgaard.
Bounty paper towels Rosie the waitress 19701990 played by Nancy Walker
BP Connect Gas Stations The "A Little Better Gas Station" Crew 2007–present plays to the song LA by Message of the Blues
Bubble Yum bubble gum Floyd D. Duck    
Bud Ice beer Bud Ice penguin 1996 known for ominously singing "Doo-be-doo-be-doo..."
Bud Light beer Spuds MacKenzie 19871990  
Bud Light beer Johnny, the Bud Light guy 1995 known for catchphrase "I love you, ma-a-a-n!"; played by Rob Roy Fitzgerald
Budweiser beer Budweiser Frogs 1990s One frog says "Bud," another says "weis," and a third says "er."  This is often repeated throughout the company's ads, in that order.
Budweiser beer Frank and Louie, lizards 1998 main adversaries to the Budweiser frogs.
Budweiser beer Budweiser Clydesdales 1930s-present usually pulling a hitch of Budweiser with a Dalmatian riding in it.  Also appear playing football against each other.
Burger Chef restaurants Burger Chef and Jeff 19541996 voiced by Paul Winchell
Burger King restaurants The Burger King 19741990, 20042011;2016present[2]  
Burger King restaurants Sir Shake-A-Lot 19761980 knight who craved milk shakes
Burger King restaurants The Burger Thing 19761980 large hamburger puppet
Burger King restaurants The Duke of Doubt 19761980 arch-nemesis of the Burger King
Burger King restaurants The Wizard of Fries 19761980 robot powered by french fries
Burger King restaurants Burger King Kids Club Gang 1990mid-2000s Kid Vid, a blond Caucasian male who loved video games and technology; he was the leader of the group. Boomer, a sports loving Caucasian tomboy with red hair tied into a ponytail. I.Q., a male Caucasian nerd with ginger hair and freckles who wore red glasses, a green lab coat, and a pocket protector. Jaws, a tall African-American male with an insatiable appetite. J.D., a dog and the group's mascot. Lingo, a multi-lingual, Hispanic male who liked art and carried an easel. Snaps, a blonde Caucasian female who always carried her camera. Wheels, a Caucasian paraplegic male in a wheelchair. Jazz, an Asian girl who loved music and wore a beret. (Jazz added in 2000)
Burger King restaurants Herb 1985 played by John Merrick
Burger King restaurants Fighting chickens Spicy and TC 2004  
Bush's baked beans Duke the Dog 1993–present Jay Bush's canine companion who always tries to sell his owner's secret recipe; voiced by Robert Cait
Buster Brown shoes Buster Brown and his dog Tige 1904present live-action spots by Jerry Marin
California Raisin Advisory Board the California Raisins debuted 1987 singin' dancin' California raisins
Carfax CAR FOX Debuted 2008 helps people buy used cars
Camel cigarettes Joe Camel 19871997  
Campbell's Soup The Campbell's Soup kids debuted 1904  
Capital One Mr. No 2000s played by David Spade
Cap'n Crunch cereal Cap'n Crunch 1963present created by Jay Ward Productions; originally voiced by Daws Butler
Carling Black Label beer Mabel the waitress 1950s played by Jean Goodspeed (1951 through mid-1950s)
Carl's Jr. restaurants The Carl's Jr. Star 1960spresent has become Western U.S. counterpart of Hardee's
Centers for Disease Control and Prevention Maria 2013–present host of the cooking show "Recipes for Disaster," in which she uses old family recipes but does not follow food safety properly, and her husband is aware of this as he avoids eating the cooked meals; those who do later suffer food poisoning as pointed out on screen or by the announcer.
Charmin bathroom tissue Mr. Whipple 19651989 played by Dick Wilson
Chef Boyardee canned pastas Chef Boyardee   based on company founder Hector Boiardi
Cheetos snacks Chester Cheetah 1986present voiced by Pete Stacker
Chevrolet Camaro Bumblebee 2007–present part of cross-promotion with the Transformers film series; also used in a television ad and sold as a level trim in the Camaro option features
Chevrolet Tahoe The Babysitter 2014 teenager who demands more money after the mother takes her home in the family's new 2015 Chevrolet Tahoe and believes that they are worth more after she sees the features.
Chevron (Standard Oil of California) Hy Finn debuted 1958 voiced by Paul Ford
Chevron the Chevron Cars 1995present  
Chick-fil-A The Chick-fil-A cows 1995present known for the catchphrase "Eat Mor Chikin" (sic)
Chicken of the Sea tuna Chicken of the Sea mermaid 1952present voiced by Darla Hood in TV commercials
Chiffon Margarine Mother Nature 1970s–1980s best known for catchphrase "It's Not Nice To Fool Mother Nature!" Played by Dena Dietrich; Voice-over by Mason Adams
Chiquita bananas Miss Chiquita Banana 1944present  
Chuck E. Cheese restaurants Chuck E. Cheese 1977present voiced by Duncan Brannan until 2012 when he was replaced by Jaret Reddick (due to the revamp of Chuck E.) however Brannan's voice was still used for Chuck E Cheese Animatronic and music video shows (in studio C), that are shown inside the restaurants until late 2012.
Cinemark movie theaters Front Row Joe 1988–1999, 2004–2011 animated cat; sidekicks over the years have included Starstruck Penny (originally Popcorn Penny) and Clyde
Cinnamon Toast Crunch cereal Wendell, the Cinnamon Toast Crunch chef    
Cisco Systems The 'citizens' of Lunenburg, Nova Scotia 2010–present fictionalized version of the real town as visited by Canadian actress Ellen Page, a native Nova Scotian
Coca-Cola drink Famous American Drink 1892–present
Cocoa Puffs cereal Sonny the Cuckoo Bird 1960spresent originally voiced by Chuck McCann
Cocoa and Fruity Pebbles The Flintstones characters 1970–Present
Columbia Pictures The Columbia Torch Lady 1924present  
Comet cleanser Josephine the plumber 1960s1970s played by Jane Withers
Comcast The Slowskys 1997–present pair of turtles (living as a married couple in the suburbs) who favor DSL over High Speed internet; voiced by Andrew Donnelly and Rachael Harris; inspired Shaw Communications' The Snailskis in Canada.
Condomman.com Condom Man 2003present  
Consumer Cellular Jack and Connie 2011–present retired couple who travel across the country in a RV
Cookie Crisp cereal Cookie Jarvis 1977–85  
Cookie Crisp cereal Cookie Crook 1981–97  
Cookie Crisp cereal Cookie Cop 1985–97  
Cookie Crisp cereal Chip the Dog 1991–2005  
Cookie Crisp cereal Chip the Wolf 2005–present  
Cool Whip dessert topping Sarah Tucker 1960s played by Marge Redmond
Coors Light beer Coors Light Twins played by Diane and Elaine Klimaszewski
Coppertone sun-care products The Coppertone Girl 1944present  
Corn Flakes cereal Cornelius the rooster   originally voiced by Dallas McKennon, voiced in 1960s by Andy Devine 
Count Chocula cereal Count Alfred Chocula 1971present  
Cracker Jack Sailor Jack and his dog, Bingo 1918present  
Cream of Wheat hot cereal Rastus the Cook 1890present believed to be from a photograph of Frank L. White, a Chicago chef who reportedly was paid five dollars to pose in a chef's hat and jacket.
Crest toothpaste Arthur Goodwin, pharmacist 1970s played by Arthur O'Connell
Crows Crows Candy Mascot 1910s-present Crow who has a fetish for top hats and canes
Dell computers Steven Jackson 20002003 known for quotes like "Dude, you got a Dell"; played by Benjamin Curtis
Diet Coke Diet Coke hunk 1990s played by Lucky Vanous
DirecTV "Alternative" Rob Lowe 2014–present Rob Lowe in dual roles
DirecTV Hannah Davis and her talking horse 2015–present model Hannah Davis pitching DirecTV on a beach accompanied by a talking horse who brags about himself ("The Horse's Mouth" as alluded by Davis)
DirecTV "Alternative" NFL players 2015–present part of NFL Sunday Ticket campaign, with NFL players in dual roles similar to Lowe's
DirecTV The Settlers 2016–present pioneering family who refuses to switch from cable
Discover Card Peggy 2009–present actually, "Peggy" is a bearded guy with a foreign accent (Romanian) who works at "USA Prime Credit," a sham credit company located in a unknown frozen location who preys on its customers trying to get information on their credit cards. Played by Romanian-American actor Tudor Petrut.
Dish Network The Hopper family 2012–present Boston-area family pronounces it "Hoppa."
Ditech Ned the Banker 2002–2006 played by Ron Michaelson; shouts the catch phrase "Lost another loan to Ditech!" Now the mascot for CashCall Mortgage
Domino's Pizza The Noid 1980s1990s voiced by Pons Maar
Doublemint chewing gum Doublemint Twins    
Dos Equis The Most Interesting Man in the World 2006–present Played by Jonathan Goldsmith from 2006–2016; replaced by Augustin Legrand in 2016
Dreyfus investments Major, the Dreyfus lion debuted 1960s  
Dunkin' Donuts Fred the baker 19811997 known for quote "Time to make the donuts"; played by Michael Vale
Duracell batteries The Puttermans 1990s  
Dutch Boy Paint The Dutch boy 1907present  
Electricity generation Reddy Kilowatt 1926present used by up to 300 investor-owned utilities world-wide from 1926, although use declined in the 1970s and few remain. Voiced by Walter Tetley in two short films.
Energizer batteries Jacko late-1980s known for catchphrase "Oi!"; played by Australian footballer Mark 'Jacko' Jackson
Energizer batteries Energizer Bunny 1989present  
Esso/Exxon The Esso tiger/the Exxon tiger debuted 1964 See ExxonMobil website  
Esurance Erin Esurance 20042011 animated spy
Eveready batteries Eveready "9 lives" cat debuted c. 1920s1930s  
Fanta (US only) Fantanas 2002–present fictional spokesmodels; sings musical catchphrase "Don'cha Wanna, Wanta Fanta!" Four incarnations since its debut
Federal Express Mr. Spleen, fast-talking executive 1982 played by John Moschitta, Jr.
Florida Citrus Commission Florida Orange Bird 1970s created by Walt Disney Productions
Flying "A" service stations Axelrod the dog 1960s  
Ford auto The Ford dog debuted 1952  
Franken Berry cereal Franken Berry 1971present  
Frank's Red Hot Sauce Ethel the cook 2011–present elderly woman who uses the catchphrase "I Put That S*** on Everything!" in front of the people who taste her food after basting it with the sauce.
FreeCreditReport.com the FreeCreditReport band
Victorious Secrets
2006–2010; 2012–present (former)
2010–present (latter)
The lead singer in the FCR band was played by French-Canadian actor-singer Eric Violette. Violette's singing voice was lip-synced by another singer because of Violette's thick Francophone accent. In 2010 the group Victorious Secrets won a contest to replace the faux band in a new series of ads. In 2012 the faux band returned in a new series of ads.
French Toast Crunch cereal Wendell the baker 1995–late 1990s
Frito-Lay snacks Frito Bandito 1960s voiced by Mel Blanc
Frito-Lay snacks The Frito Spokesbag 2012present
Fruit Stripe chewing gum Yipes, the Fruit Stripe Zebra 1962present  
GEICO the Geico gecko 1999present voiced by Kelsey Grammer, Dave Kelly, Richard Steven Horvitz, Jake Wood, and others
GEICO the GEICO Cavemen 2004present played by Jeff Daniel Phillips, Ben Weber, John Lehr, and Ben Wilson
GEICO Maxwell, The GEICO pig 2010–present
General Mills Betty Crocker 1921present  
Gerber baby products The Gerber baby 1927present sketched by Dorothy Hope Smith, depicts four-month-old neighbor Ann Turner
Gillette Blue Blade razors Sharpie the parrot 19521960  
Gold Dust Washing Powder The Gold Dust Twins 1880s–1940s  
Golden Corral The Quisenberrys 2015
Good & Plenty candy Choo-Choo Charlie 19501960s  
Gorton's of Gloucester Fish products Gorton's Fisherman 1964present
Granny Goose snacks Granny Goose     
Green Giant vegetables Jolly Green Giant 1928present originally voiced by Herschel Bernardi; has been done recently by Len Carlson
Green Giant vegetables Little Green Sprout    
Greyhound Lines The running Greyhound 1937–present also used a live greyhound in TV promotions.
Hamburger Helper The Helping Hand debuted 1977 voiced by Patrick Coyle
Hamm's Beer Hamm's Beer bear debuted 1952  
Hardee's restaurants The Hardee's Star debuted 1997  
The Hartford insurance the Hartford Elk debuted 1974  
Hawaiian Punch Punchy (the Hawaiian Punch Guy), and Oaf/Opie debuted 1961  
Honda Mr. Opportunity 20042011[3]  
Honda Strawberry Shortcake 2014 CGI doll version of the character
Honey Nut Cheerios cereal Buzz the bee   originally voiced by Arnold Stang
Hotpoint home appliances Happy Hotpoint debuted 1955 played by Mary Tyler Moore
Hubba Bubba bubble gum The Hubba-Bubba Gum Fighter debuted 1979  
ICEE frozen drinks ICEE Polar Bear    
Ipana toothpaste Bucky Beaver 19571959 voiced by Jimmie Dodd
Isuzu auto Joe Isuzu 19861990 played by David Leisure
Italian Swiss Colony wine Little old winemaker 1960s played by Ludwig Stössel, voiced by Jim Backus
Jack in the Box restaurants Jack, the ping-pong-ball-headed man 1993 present  
Jax Beer Elephant and Bartender Late 1950s and early 1960s voiced by Mike Nichols and Elaine May
Jell-O gelatin Chinese baby debuted 1959 voiced by Allen Swift
Jelly Belly jelly beans Mr. Jelly Belly 1996–present  
Keds shoes Kedso the Clown    
Keds shoes Kolonel Keds    
Keds shoes Kaptain Keds and Kedzam    
Keebler snacks Ernie Keebler and the Keebler elves 1968present Ernie voiced by Parley Baer for many years
Kellogg's Apple Jacks cereal Cinnamon & Apple mid-2000s-present  
Kellogg's Froot Loops cereal Toucan Sam 1952–present voiced by Mel Blanc, Paul Frees, Maurice LaMarche
Kellogg's Froot Loops cereal Puey, Susey, Louis 1994–present Toucan Sam's nephews
Kellogg's Frosted Flakes cereal Tony the Tiger 1951 voiced by Dal McKennon, Thurl Ravenscroft and now Lee Marshall
Kellogg's Honey Smacks cereal Cliffy the Clown 1953 - 1956
Kellogg's Honey Smacks cereal Smaxey the Seal 1957 - 1961
Kellogg's Honey Smacks cereal Quick Draw McGraw 1961 - 1965
Kellogg's Honey Smacks cereal The Smackin' Bandit 1965 half-mule half-kangaroo who kissed everyone in sight
Kellogg's Honey Smacks cereal The Smackin' Brothers 1966 – early 1970s two boys dressed in boxing shorts and boxing gloves
Kellogg's Honey Smacks cereal Indian Chief early 1970s
Kellogg's Honey Smacks cereal Dig 'Em Frog 19721986, 1987present originally voiced by Howard Morris
Kellogg's Honey Smacks cereal Love Smack's 1982 heart shaped dog who hugged children
Kellogg's Honey Smacks cereal Wally the Bear 1986–1987
Kellogg's Pop-Tarts Milton the Toaster 1970s1980s voiced by William Schallert
Kellogg's Raisin Bran cereal Sunny the sun 1966present originally voiced by Daws Butler
Kellogg's Rice Krispies cereal Snap, Crackle and Pop 1928present  
Kellogg's Sugar Pops cereal Sugar Pops Pete 1950s  
Keystone Light beer Keith Stone 2009–present  
KFC restaurants Colonel Sanders   Colonel Harland Sanders founded Kentucky Fried Chicken and eventually became its mascot; a later cartoon version was voiced by Randy Quaid.
Kia Soul Hip-Hop Hamsters 2010–present lip-synchs to Black Sheep's 1992 single "The Choice Is Yours." The Hamsters later updated their style to coincide with the Soul's added features.
Kia Forte The HotBot 2013–present played by Miss USA 2011 Alyssa Campanella
Kia Optima Morpheus 2014–present actor Laurence Fishburne reprising his character from The Matrix
Kid Cuisine meals K.C. Penguin    
Kleenex table napkins Manners the butler 19571950s played by Richard Cutting
Kool cigarettes Willie the Kool penguin debuted 1930s has a wife named Millie
Kool-Aid drink mixes Kool-Aid Man 1975present  
Kraft Macaroni & Cheese Cheesasaurus Rex    
Kraft Singles cheese Dairy Fairy debuted 1980s  
Lee Jeans Buddy Lee doll 1998present based on the doll who debuted in 1921
Life cereal Little Mikey, the freckled-face kid 19721981 played by John Gilchrist
Little Caesars pizza Little Caesar    
Lucky Charms cereal Lucky the Leprechaun 1964present originally voiced by Arthur Anderson
M&M's candy Red and Yellow M&M's characters 1960spresent originally voiced by Don Messick and Stan Freberg now voiced by Billy West and J.K. Simmons, respectively
M&M's candy Blue and Green M&M's characters 1996present (Blue),1997Present (Green) Blue originally voiced by Phil Hartman now Rob Pruitt; Green voiced by Cree Summer 
M&M's candy Orange M&M's character 1998present voiced by Eric Kricberger
M&M's candy Brown M&M's character 2010present voiced by Vanessa Williams
Mad magazine Alfred E. Neuman 1954present  
Malektronic Rocketman 2014–present  
Malt-O-Meal cereal Cool Blue and Li'l Oaty 1998present  
Marlboro cigarettes the Marlboro Man debuted 1954 Wayne McLaren died 1992 Lung cancer
David McLean, died 1995 Lung cancer
Dick Hammer, died 1998 Lung cancer
Eric Lawson died 2014 COPD
Mattel toys Matty Mattel and Sisterbelle 19591962  
Maypo Marky Maypo 1956present created by Storyboard, Inc. (John Hubley)
Maytag home appliances Ol' Lonely, the  Maytag repairman debuted 1967 played by Jesse White (19671988), Gordon Jump (19882003), Hardy Rawls (2003present)
The McClatchy Company Scoopy, Gabby and TeeVee, The McClatchy Bees 1943–present created by Walt Disney Productions; Scoopy is the mascot for the Sacramento Bee, Modesto Bee and Fresno Bee newspapers; Gabby was the radio mascot for McClatchy's former radio stations and TeeVee was the television mascots of now CBS O&O KOVR-TV/Sacramento and Granite's NBC affiliate KMJ-TV (now KSEE-TV)/Fresno.
McDonald's restaurants Ronald McDonald 1959present originally played in Washington, D.C. by Willard Scott
McDonald's restaurants Hamburglar 19712003 criminal type who stole hamburgers every chance he had. Originally voiced by Howard Morris, later by Charlie Adlder and Carl W. Wolfe
McDonald's restaurants Grimace 19712003 purple character originally stole milkshakes, part of a larger population of Grimaces
McDonald's restaurants Captain Crook 19701985
McDonald's restaurants Mayor McCheese 19711985 incompetent mayor of McDonaldland
McDonald's restaurants The Professor 19711985 scientist who served as McDonaldland's inventor and researcher
McDonald's restaurants Officer Big Mac 19711985 Chief of Police of McDonaldland
McDonald's restaurants Fry Kids 19721996 originally known as Gobblins then Fry Guys, finally Fry Kids as Fry Girls were added. Differently colored shaggy ball like creatures with long legs but no arms, looked like pom-pon's with eyes and legs
McDonald's restaurants The Hamburger Patch 19731985 anthropomorphized hamburgers that grew on plants and were picked for consumption by Ronald McDonald and the Hamburglar
McDonald's restaurants Trash Cans 1970s twin garbage cans that were used to encourage people to throw garbage out in correct areas
McDonald's restaurants Birdie the Early Bird 19802003 yellow bird with pink jumpsuit and flight cap and scarf
McDonald's restaurants The Happy Meal Gang 1984late 2000s hamburger, french fries, regular sized drink, McNugget Buddies ( chicken nuggets added 1989) and Happy Meal Box (added 2004)
McDonald's restaurants Uncle O'Grimacey 19771990s Grimace's green Irish Uncle who visited every St. Patrick's Day
McDonald's restaurants CosMc 1980s1999 alien who sporadically appeared to trade items for McDonald's food
McDonald's restaurants Bernice 1992mid-1990s strange creature who showed up in McDonaldland occasionally
McDonald's restaurants Vulture 1980s1990s unnamed vulture who appeared in several multi-commercial segments
McDonald's restaurants Sundae 19992000s Ronald McDonald's dog
McDonald's restaurants Iam Hungary 19982001 floating, fast green fuzzball with orange arms and monsterous face
McDonald's restaurants Griddler 2003 character who stole McGriddles from the main characters
McDonald's restaurants Mike the Microphone 1980s one time character who guarded door and ran studio in McDonaldland Magical Radio Station
McDonald's restaurants Dr. Berlin Fries 2010s human Frenchman with English accent, obsessed with french fries
McDonald's restaurants Admiral Frownie 2010s replacement character of Grimace, similar to Grimace except he is dark brown to resemble Dark Chocolate Brownie
McDonald's restaurants Mac Tonight 19861997 played by Doug Jones
Meadow Gold Dairies of Hawaii Lani Moo 1949–present name was selected in a contest sponsored by its predecessor Dairymen's Association 
Meadow Gold Dairies of Hawaii The Izard of Pog; Poglodyte 1971–present mascots for Meadow Gold Hawaii's POG drinks
Meow Mix cat food Meow Mix Cat 1972present  
Merrill Lynch Merrill the bull    
Metro-Goldwyn-Mayer Leo the lion 1924–present based on the Goldwyn Company mascot, 1917–24
Miller Lite beer The Miller Lite Beer Refs 2004present  
Mobil The Mobil Pegasus 1911present  
Morton Salt The Morton Salt Girl 1914present  
Mr. Clean cleaning products Mr. Clean 1958present first live-action Mr. Clean played by House Peters, Jr.
Mrs. Butterworth's syrup Mrs. Butterworth talking syrup bottle
MTM Enterprises Mimsie the kitten 19701998  
National Crime Prevention Council McGruff the Crime Dog 1978present  
National Federation of Coffee Growers (Colombia) Juan Valdez 1959present played by José F. Duval (19591969), Carlos Sánchez (19692006), Carlos Castañeda (2006–present)
National Highway Traffic Safety Administration Vince and Larry, the crash test dummies 19851999 voiced by Jack Burns and Lorenzo Music, respectively
NBC NBC peacock 19561975, 1979–present first appeared in 1956, debuted as animated logo in 1957
Nestlé Quik Farfel the Dog 19531965 played by ventriloquist Jimmy Nelson
Nestlé Quik/NesQuik The Quik Bunny/NesQuik Bunny 1973present voiced by Barry Gordon
Nevada Air Quality Management Division Dusty the Dusthole 2003–present   known for catchphrase "Don't Be a Dusthole!"; played by Alan Burd
Nike athletic shoe Li'l Penny debuted 1996 voiced by Chris Rock, based on basketball's Penny Hardaway
9Lives cat food Morris the Cat 1968present voiced by John Erwin
OfficeMax the Rubberband Man 20042005 played by Eddie Steeples
Old Milwaukee beer The Swedish Bikini Team 1991  
Old Spice aftershave the Old Spice sailor 1970s1980s played by John Bennett Perry
Old Spice body wash The Man Your Man Could Smell Like 2010–present played by Isaiah Mustafa
Orbit chewing gum Vanessa 2002present played by Vanessa Branch
Palmolive dish detergent Madge the manicurist 19661992 played by Jan Miner
Pampers diapers Pampers pampa    
Partnership for a Drug-Free America Patsy 2008 not-so-informed housewife/mother in the "Don't Be A Patsy" commercials. Played by Pam Cook
Pep Boys auto parts stores Manny, Moe, and Jack   caricatures based on founders Emanuel "Manny" Rosenfeld, Maurice L. "Moe" Strauss, and W. Graham "Jack" Jackson
Pets.com Pets.com Sock Puppet   originally performed by Michael Ian Black; now mascot for auto loan company Bar None
Philadelphia Cream Cheese The Angels 1999–present originated in Canada in 1994, although TV spots were produced in US; played in various ads by Linda Kash, Kelly Hu and Krista Sutton
Piels beer Bert and Harry, the Piels brothers 19551960 voiced by Bob Elliott (Harry) and Ray Goulding (Bert)
Pillsbury Poppin' Fresh, the Pillsbury Doughboy 1965present voiced first by Paul Frees, currently by JoBe Cerny
Pine-Sol cleaning detergent The Pine Sol Lady   played by Diane Amos
Planters snacks Mr. Peanut 1916present  
Popsicle ice pops Popsicle Pete 1940s1995  
Post Cereals' Honeycomb cereal The Crazy Craving debuted 1990s  
Post Cereals' Golden Crisp cereal Sugar Bear 1949–present voiced by Sterling Holloway, Gerry Matthews
Pringles Julius Pringles 1967-present  
Progressive auto insurance Flo 2008–present actress Stephanie Courtney
Progressive auto insurance Flobot 2012–present robot version of Flo, who is jealous of her "replacement"
Progressive auto Insurance The Progressive Insurance Box 2013–present talkative box who brags about "his" fame from the commercials featuring Flo
Qantas Airlines Qantas koala bear debuted 1967 voiced by Howard Morris
Quaker Oats The Quaker Oats man 1877present  
Quaker Quake cereal Quake 19651970s created by Jay Ward Productions, voiced by William Conrad
Quaker Quisp cereal Quisp 19651970s voiced by Daws Butler
Quizno's restaurants Spongmonkey 20032004 characters originated on an internet blog
Quizno's restaurants Baby Bob 2005present Baby Bob character originated on an internet blog, and had a short-lived CBS show; currently voiced by Ken Hudson Campbell
Raid insecticides The Raid bugs 1956present  
RCA Nipper, the curious dog 1900–present  
RCA Chipper debuted 1991 puppy version of Nipper
Real California Cheese Happy Cows debuted 1990s product website  
Red White & Blue Beer Harmon R. Whittle 1980s  
Robert Hall clothing stores Robert Hall birds 1950s  
Rossy stores Perrôt 2011-present &nbsp
Savarin coffee El Exigente 1960s1970s played by Carlos Montalbán
Schlitz Malt Liquor Schlitz Malt Liquor bull    
ScotTowels Aunt Bluebelle 1970s voiced by Mae Questel
Scrubbing Bubbles bathroom cleaner The Scrubbing Bubbles originally voiced by Paul Winchell
Serta mattresses Serta Counting Sheep   animated by Aardman Animations
7UP soft drink Freshup Freddie 1950s created by Walt Disney Productions
7UP soft drink The UnDeer Early 1970s Christmas mascot - 7UP issued a promotional hand puppet of the character; voiced by Paul Frees
7UP soft drink Cool Spot 19871995  
Six Flags theme parks Mr. Six 20042005, 2009present dances to Vengaboys' "We Like to Party"
Snapple The Snapple Lady 1990–1994, 1996–2008 played by Wendy Kaufman, who also worked for Snapple
Snuggle fabric softener Snuggle Bear   designed by Kermit Love, voiced by Corinne Orr
Sony Randy the Transistor Radio 1963 used for a promotional booklet
Sprite soft drink Miles Thirst 2004–present  
StarKist Tuna Charlie the Tuna debuted 1961 voiced by Herschel Bernardi
Starbucks coffee The Starbucks melusine    
Subway restaurants The Subway Shadow 2000 hand shadow voiced by Gilbert Gottfried
Sun-Maid raisins The Sun-Maid Raisin Girl    
Taco Bell restaurants The Taco Bell chihuahua 19972000 voiced by Carlos Alazraqui; portrayed by a chihuahua named Gidget
Taco John's restaurants Whiplash the Cowboy Monkey 2004present Capuchin monkey wearing a sombrero and poncho 
Tampax Tampons Tampax Mother Nature 2008–present dresses conservatively and arrives to give women who might be reaching their period a "gift" (a red box), only to be turned down by her intended targets. Played by Catherine Lloyd Burns
Target Stores Spot the dog        
Taster's Choice instant coffee Taster's Choice couple debuted 1987 in Britain, 1990 in U.S. played by Anthony Head and Sharon Maughan
TD Bank TD[4] 2000s Replaced the Commerce Bank's "Mr. C" after the merger
Toilet Duck toilet cleaner Toilet Duck mid-1990s animatronic, helmet wearing duck head sticking out of a small tank. Typically strolls into the bathroom saying "Quack, quaaack!"
Tootsie Roll Pops Mr. Owl 1970present voiced by Paul Winchell
Tootsie Rolls Captain Tootsie    
Toyota Jan played by Laurel Coppock
Toyota Highlander Muppets 2014–present sings "No Time For Boring"
Toys "R" Us stores Geoffrey the giraffe 1960spresent Animatronic Geoffrey voiced by Jim Hanks
Travelocity The roaming garden gnome debuted 2003  
TriStar Pictures the TriStar Pegasus 1984present  
Trix cereal Trix rabbit 1959present originally voiced by Mort Marshall; lately has been done by Russell Horton
Trojan condoms Trojan Man    
Twinkies snacks Twinkie the Kid    
Ty-D-Bol toilet cleaners The Ty-D-Bol Man   played by Mark Matheisen, Fred Miltonberg, Larry Sprinkle
Uncle Ben's rice Uncle Ben 1946present purportedly named after a Texas rice grower
United States Forest Service Smokey Bear 1944present the original was found clinging to a charred tree limb as a cub following a forest fire
United States Forest Service Woodsy Owl 1970present voiced by Frank Welker
United States Post Office Department/United States Postal Service Mr. ZIP 1960s1970s  
Verizon The Verizon Wireless Test Man 20042011 played by Paul Marcarelli; famous for the quote "Can you hear me now?  Good." In 2016 Marcarelli became the new spokesman for rival Sprint and "dissed" Verizon in new ads, saying "Can You Hear THAT!"
Vlasic Pickles The Vlasic stork debuted 1970s  
Volkswagen GTI Miss Helga debuted 2006  

Other notable characters and their brands

See also

References

Further reading

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