Bounty (brand)

This article is about the paper towel brand. For the candy bar, see Bounty (chocolate bar).

Bounty

Product type	Paper Towel
Owner	Procter & Gamble
Country	United States
Introduced	1965
Tagline	The Quicker Picker-Upper
Website	www.bountytowels.com

Bounty is a paper towel product manufactured by Procter & Gamble (P&G) in the United States. It was introduced in 1965.

Sale of British rights

In 2007, P&G sold the UK rights of the product Bounty to Swedish manufacturer Svenska Cellulosa Aktiebolaget (SCA) on the understanding that SCA would rebrand the product to their own name within a limited time period. Consequently, the product on sale as "Bounty" in the UK has become rebranded as Plenty. P&G retains all rights to the name "Bounty" and their product remains on sale under that name in the United States. .

Advertising

Nancy Walker as Rosie in a 1977 print ad for Bounty (pictured with actor Vito Scotti).

From the 1960s to the 1990s, veteran character actress Nancy Walker appeared in a popular and long-running series of commercials in the US, in which Walker played Rosie, a waitress in a diner, using Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption compared to other brands. The tagline was originally "The quick picker-upper," later changing to "the quicker picker-upper", which became a common catchphrase, and was used for the brand's tagline (with variations) long after Walker ceased appearing in Bounty ads.

Bounty advertising in the UK features two large stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.^[1]^[2]

References

↑ Bounty 'Carry on Cleaning' TV advert on YouTube. Retrieved 2009-10-31.
↑ Plenty ' New Name Same Towel ' TV ad 2009 30 sec advert on YouTube. Retrieved 2009-10-31.

External links

Official website

Paper

History Manufacture/Papermaking

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Materials	Fiber crop Paper chemicals Papyrus Wood pulp Algal bloom (Shiro alga carta)

Specifications	Grammage Density Size Units of paper quantity Surface chemistry of paper Wet strength

Manufacture and process	Bleaching of wood pulp Calender Conical refiner Deinking Paper pollution Environmental impact of paper Hollander beater Kraft process Organosolv Paper cut Paper machine Paper recycling Soda pulping Sulfite process

Industry	Paper industry In Europe In Canada In India In Japan In the United States Paper mill List of paper mills

Category Commons

Procter & Gamble

People	Norman R. Augustine Clarence Gamble James Gamble A.G. Lafley Lynn Morley Martin James McNerney William Procter William Cooper Procter John F. Smith Jr. Ralph Snyderman Meg Whitman Ernesto Zedillo

Brands	Always Ambi Pur Ariel Aussie Bold Bonux 3 in 1 Bounty Braun Camay Charmin Cheer Clairol CoverGirl Crest/Blend-A-Med Dawn DayQuil Daz Downy Dreft Eukanuba Fairy Febreze Gain Gillette Gillette Mach3 Gleem Head & Shoulders Herbal Essences Iams Ivory Joy Luvs Max Factor Metamucil Mr. Clean Nice 'n Easy NyQuil Olay Old Spice Oral-B Pampers Pantene Pepto-Bismol Puffs Safeguard Secret SK-II Scope Swiffer Tampax Tide Vicks Wella more...

Related	Arbora & Ausonia Joint Venture Baltimore Plant BeingGirl Chemicals Decision Earth Hankook P&G MDVIP PG Tips Port Ivory Pringles Procter & Gamble Co. v. OHIM Tyneside Procter & Gamble Philippines

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