Luciana Val and Franco Musso

Luciana Val (born 31 January 1971, Buenos Aires, Argentina) and Franco Musso (born 10 December 1974, San Miguel de Tucumán, Tucumán) are an Argentine photographer duo. They work together in commercial and personal projects. Their work has been published in books and international fashion magazines.

Paris by Luciana Val & Franco Musso

Biography

Luciana Val and Franco Musso first met while studying at the Manuel Belgrano Fine Arts School in Buenos Aires. They took part in several art exhibitions after graduating and became involved in photography both as a work of art and a line of work. They were soon introduced to the fashion world and began shooting both editorial and advertising in Buenos Aires, where they quickly became known for their unique style.^[1] Luciana worked as photography editor at Superlab magazine,^[2][3] an independent publication that appeared during the 90's while Franco Musso started a modelling career that sent him abroad to work in campaigns and fashion shows.^[4]

Paris

Val and Musso moved to Paris in 2002, following the economic crisis in their country.^[5] In 2004 they won the 19th Festival international de mode et de photographie à Hyères^[6] with a series of surrealist miniature still life.^[7] Since then, their work has been widely published in magazines such as: 10 Magazine, Harper’s Bazaar, Vogue Italia, Japanese Vogue, Numéro, Numéro Tokyo, Russian Vogue, The Sunday Times, The New York Times, Vanity Fair UK, Vogue Turkey and V Magazine.^[8] Their style has been sought after for the advertising campaigns of luxury and fashion clients like Cartier, Chanel, Dior Joaillerie, Dom Perignon, Givenchy, Gucci, Kate Spade, Lanvin, L’Oréal Le Printemps, Louis Vuitton, Piper by Victor & Rolf, Repetto, Roger Vivier and Yves Saint Laurent, among others.^[9]

In 2009 they were commissioned to create the photography for the sixth studio album by French electronic music duo Air.^[10] In 2012 Val and Musso shot the 111th Anniversary Collection for Bergdorf Goodman.^[11][12]

Alice in Wonderland

They collaborate frequently with Argentine fashion designers Vero Ivaldi^[13] and Pablo Ramírez,^[14] with whom they worked for the Alice in Wonderland project that accompanied the release of the film by Tim Burton of the same name.^[15] The resulting photographs were displayed during Buenos Aires Fashion Week and later auctioned for the Make a Wish foundation.^[16][17]

Buenos Aires' first fashion retrospective

Over the months of July and August 2013 the city of Buenos Aires held its first great fashion design retrospective at the Centro Cultural Recoleta by the name "De Gino Bogani al diseño de autor". Val and Musso were approached to create the images that would illustrate the exhibition, along with over 100 dresses and accessories. The show focused on the career of Gino Bogani, whose elaborate and over-the-top creations have dressed Argentine celebrities for the last decades and also included pieces from a wide array of designers, ranging from established and commercial to emerging and experimental ones. The exhibit was seen by over fifty thousand visitors and a book containing the photographs created by Luciana and Franco was published.^{[18][19][20][21]}

Recent work

The year 2014 found them showing their work at the Museum of Modern Art in Buenos Aires, in Eduardo Costa’s restaging of Fashion Fiction,^[22][23] and opening an individual exhibition called Lullaby at the Galerie Madé in Paris.^[24][25][26] In April 2015 they participated in a retrospective celebrating the 30th anniversary of Hyères’ International Festival of Fashion and Photography.^[27][28][29] Later that year, they prepared a huge exhibition showcasing their collaborations with fashion designer Pablo Ramírez. Under the name Magia Negra (Black Magic), this exhibit featured photographs, garments and video. It first opened at the Osde Foundation in the Argentine city of Rosario and afterwards it travelled to the foundation’s main building in Buenos Aires, gathering great levels of attendance and media coverage in both cities.^{[30][31][32][33]}

Books

Their work has been published in the following books:

• Dior: New Looks, Jerome Gautier (Author), Harper Collins (Publisher), 2015, (ISBN 978-0062410887)^[34][35]
• Hair: Fashion and Fantasy, Laurent Philippon (Author), Natasha Fraser-Cavassoni (Contributor), Daphne Guinness (Contributor), Thames & Hudson (Publisher), 2013, (ISBN 978-0500291085)^[36][37]
• Louis Vuitton: City Bags, Marc Jacobs (Contributor), Florence Muller (Contributor), Takashi Murakami (Contributor), Rizzoli International Publications (Publisher), October 2013, (ISBN 978-0847840878)^[38][39]
• Louis Vuitton / Marc Jacobs: In Association with the Musee des Arts Decoratifs, Pamela Golbin (Editor), Yves Carcelle (Preface), Helene David Weill (Preface), Beatrice Salmon (Preface), Veronique Belloir (Contributor), Rizzoli International Publications (Publisher). April 2012, (ISBN 978-0847840878)^[40][41]
• Dior Joaillerie, Michele Heuze (Author), Victoire de Castellane (Preface), Rizzoli International Publications (Publisher), March 2012, (ISBN 978-0847837182)^[42][43][44]
• High Heels: Fashion, Femininity & Seduction, Valerie Steele (Author), Tim Blanks (Author), Philip Delamore (Author), James Crump (Author), Ivan Vartanian (Editor), Goliga (Publisher), January 2012, (ISBN 978-1935202691)^[45][46]
• Mon carnet d'addresses, Chantal Thomass (Author), Dominique Foufelle (Contributor), Valérie Vangreveninge (Contributor), Victoire Meneur (Contributor), Editions du Chêne (Publisher), 2011, (ISBN 978-2812304781)^[47]
• Atlas of Fashion Designers, Laura Eceiza (Author), Rockport Publishers (Publisher), September 2010, (ISBN 978-1592536610)^[48]
• Delvaux: 180 Years of Belgian Luxury, Hettie Judah (Author), Vronique Pouillard (Author), Lannoo Publishers (Publisher), April 2010, (ISBN 978-9020985993)^[49][50]
• Babeth, Babeth Djian (Photographer), Steidl (Publisher), November 2008, (Publisher), (ISBN 978-3865214829)^[51]

References

1. About Luciana Val & Franco Musso, retrieved 28 March 2014
2. Lescano, Victoria (6 August 2010), "Amor y trabajo", Página12 (in Spanish), Buenos Aires, retrieved 28 March 2014
3. Lescano, Victoria (7 March 2011), "Fetichistas y voyeurs", Revista Ñ, Diario Clarín (in Spanish), Buenos Aires, retrieved 28 March 2014
4. "Fotografías con color argentino", Página12 (in Spanish), Buenos Aires, 2 October 2009, retrieved 28 March 2014
5. Bell, Vanessa (June 2013). "Interview with Luciana Val and Franco Musso". Buenos Aires: Creme de la creme. Retrieved 28 March 2014.
6. "Archives Villa Noailles". Villa Noailles. Retrieved 28 March 2014.
7. "Photo Exhibition - Festival International de Mode et de Photographie à Hyères 2004". valmusso.com. Retrieved 28 March 2014.
8. "Luciana Val & Franco Musso - Editorial work". models.com. Retrieved 28 March 2014.
9. "Luciana Val & Franco Musso - Advertising work". models.com. Retrieved 28 March 2014.
10. "Special Edition Air 'Love 2' - Limited Edition Art & Vinyl Box Set", DMC World, retrieved 28 March 2014
11. "The Anniversary Collection". Bergdorf Goodman Magazine. 29 August 2012. Retrieved 28 March 2014.
12. "Behind the scenes. The Anniversary Collection". Bergdorf Goodman Magazine. 29 August 2012. Retrieved 28 March 2014.
13. Lescano, Victoria (15 September 2006), "Artilugios en pasarela", Página12 (in Spanish), Buenos Aires, retrieved 28 March 2014
14. Ramírez, Pablo (June 2012). ""Carmen" producción de fotos por Luciana Val y Franco Musso" (in Spanish). Buenos Aires. Retrieved 28 March 2014.
15. Nwosu-Hope, Vicky (12 March 2010). "BAF Week: Movers, Shakers and Beautiful Clothes Makers". Buenos Aires: The Argentina Independent. Retrieved 28 March 2014.
16. López Salón, Mariángeles (21 February 2010), "Vistiendo a Alicia", La Nación (in Spanish), Buenos Aires, retrieved 28 March 2014
17. "La moda: una llave maestra para la fantasía de Alicia en el país de las maravillas", La Tercera (in Spanish), Chile, 26 February 2010, retrieved 28 March 2014
18. "Buenos Aires Hosts Bogani's Fashion Retrospective Show". Daily News Latin. 24 August 2013. Retrieved 31 March 2014.
19. Pinto, Lucía (3 July 2013), "Homenaje al gran maestro Gino Bogani", La Nación (in Spanish), Buenos Aires, retrieved 31 March 2014
20. Zacharías, María Paula (July 2013), "Gino Bogani", Para Ti (in Spanish), Buenos Aires, retrieved 31 March 2014
21. "De Bogani al diseño de autor" (in Spanish). Gobierno de la Ciudad de Buenos Aires. July 2013. Retrieved 31 March 2014.
22. "Eduardo Costa". Cosmocosa. Retrieved 22 June 2016.
23. "Moda ficción, naturaleza, joyas y bicicletas. Eduardo Costa en el MAMBA". El Gran Otro. Retrieved 22 June 2016.
24. "Press Release" (PDF). Galerie Madé. Retrieved 22 June 2016.
25. "Lullaby". Actuphoto. Retrieved 22 June 2016.
26. "Surrealismo Experimental". Harper's Bazaar Argentina. Retrieved 22 June 2016.
27. "Images de Mode". Villa Noailles. Retrieved 22 June 2016.
28. "Villa Noailles: Fashion in Images". TL Magazine. Retrieved 22 June 2016.
29. "30 ans d'images de mode". Culture Box. Retrieved 22 June 2016.
30. "Magia Negra". Ramona.org.ar. Retrieved 22 June 2016.
31. "Magia Negra". Harper's Bazaar Argentina. Retrieved 22 June 2016.
32. "Tres de negro en un cruce mágico". LaNacion.com.ar. Retrieved 22 June 2016.
33. "Arte y moda, unidos por la "magia negra" de Pablo Ramírez". LaNacion.com.ar. Retrieved 22 June 2016.
34. "Hair: Dior: New Looks". Dior.com. Retrieved 23 June 2016.
35. "Hair: Dior: New Looks". ThamesandHudson.com. Retrieved 23 June 2016.
36. "Hair: Fashion and Fantasy". ThamesandHudson.com. Retrieved 1 April 2014.
37. "Where Fashion meets Fantasy". Vogue Paris Online. Retrieved 1 April 2014.
38. Politanoff, Evelyne (14 October 2013). "Louis Vuitton City Bags: A Natural History". Huffington Post. Retrieved 1 April 2014.
39. "City Bags: A Natural History". LouisVuitton.com. Retrieved 4 April 2014.
40. "Louis Vuitton / Marc Jacobs". LouisVuitton.com. Retrieved 1 April 2014.
41. Felner, Jeffrey. "Louis Vuitton / Marc Jacobs: In Association with the Musée des Arts Decoratifs, Paris". New York Journal of Books. Retrieved 1 April 2014.
42. McKay, Caragh (18 May 2012). "Book: Dior Joaillerie". Wallpaper.com. Retrieved 1 April 2014.
43. "Dior Joaillerie". Dior.com. Retrieved 1 April 2014.
44. Yaeger, Lynn (4 March 2012). "The Jewels in the Crown: The Magnificent Dior Joaillerie". Wallpaper.com. Retrieved 1 April 2014.
45. "High Heels". Artbook.com. Retrieved 1 April 2014.
46. High Heels. Google Books. Retrieved 1 April 2014.
47. "Les secrets de mode de Chantal Thomass". EditionsduChene.fr. Retrieved 1 April 2014.
48. Atlas of Fashion Designers. Google Books. Retrieved 1 April 2014.
49. Moreno, Lucy. "Delving into Delvaux". Dazed Digital. Retrieved 1 April 2014.
50. Voyatzis, Costas. "Delving into Delvaux". Dazed Digital. Retrieved 1 April 2014.
51. "BABETH". Mendo.nl. Retrieved 1 April 2014. "BABETH". Librairie 7L. Retrieved 1 April 2014.

External links

• Valmusso.com - Online Portfolio .