NOW + 4EVA

For similar topics, see Now and Forever.
NOW + 4EVA
Studio album by Architecture in Helsinki
Released 28 March 2014 (2014-03-28)
Genre Indie pop
Length 36:36
Label Casual Workout
Producer Architecture in Helsinki, François Tétaz[1]
Architecture in Helsinki chronology
Moment Bends
(2011)
NOW + 4EVA
(2014)
Singles from NOW + 4EVA
  1. "In the Future"
    Released: 30 June 2013
  2. "Dream a Little Crazy"
    Released: 19 November 2013
  3. "I Might Survive"
    Released: 21 February 2014

NOW + 4EVA is the fifth studio album by Australian indie pop band Architecture in Helsinki. It was released in Australia on 28 March 2014 through the band's own imprint Casual Workout via Inertia.[2] The group also embarked on a tour of the east coast of Australia in support of the album.[2] Online pre-orders of the album from retailer JB Hi-Fi included a signed, printed "zine" detailing the band's inspirations.[3]

Two singles, "In the Future" and "Dream a Little Crazy", were released ahead of the album in 2013. Third single "I Might Survive", which Stereogum called "a smooth, percussive, horn-laden disco track", was released on 21 February 2014.[4] A music video for "Dream a Little Crazy" was released on 28 January and depicts what Noisey described as a "biological bakery".[5]

Frontman Cameron Bird stated in March 2014 that the album had been finished for "almost a year".[6] NOW + 4EVA also includes a cover of the song "When You Walk in the Room",[6] originally written and sung by Jackie DeShannon, but more famously covered by English band The Searchers.

The album received generally mixed reviews.

Professional ratings
Aggregate scores
SourceRating
Metacritic42/100[7]
Review scores
SourceRating
AllMusic[8]
Consequence of Sound(C-)[9]
Paste(4/10)[10]
Pitchfork Media(5.2/10)[11]
PopMatters(4/10)[12]
Under the Radar(3/10)[13]

Track listing

All tracks written by Architecture in Helsinki, except "When You Walk in the Room", written by Jackie DeShannon. 

No.TitleLength
1."In the Future"  3:00
2."When You Walk in the Room"  2:55
3."I Might Survive"  4:06
4."Dream a Little Crazy"  3:04
5."Boom (4EVA)"  3:21
6."U Tell Me"  3:09
7."Echo"  3:07
8."Born to Convince You"  3:50
9."2 Time"  3:44
10."April"  3:29
11."Before Tomorrow"  2:51

Personnel

  • Brendyn Adams – mixing assistant
  • Architecture in Helsinki – primary artist, producer
  • Zoe Barry – cello
  • Daniel Beasy – trumpet
  • Cameron Bird – art direction, composer, group member
  • Margaret Bird – tributee
  • Tristan Ceddia – design, typography
  • Biddy Connor – viola
  • Jackie DeShannon – composer
  • Gus Franklin – composer, engineer, group member
  • Tim Harvey – vocals (background)
  • Joe LaPorta – mastering
  • Steve Majstorovic – saxophone (baritone)
  • Haima Marriott – additional production, bass, composer, engineer
  • Jamie Mildren – composer, group member
  • Evelyn Morris – vocals (background)
  • Jordan Murray – trombone
  • Santtu Mustonen – cover art
  • Steph O'Hara – violin
  • Sam Perry – composer, group member
  • Bec Rigby – vocals (background)
  • Kellie Sutherland – composer, group member
  • Damian Taylor – mixing
  • Francois Tetaz – composer, engineer, mixing, producer
  • Michelle Tran – photography

Credits adapted from AllMusic.[14]

Charts

Chart (2014) Peak
position
Australian Albums (ARIA)[15] 25

References

  1. "Architecture In Helsinki Reveal New Album Release Details And Tour Dates ♫ Latest news at theMusic.com.au". The Music. Street Media Australia. 23 January 2014. Retrieved 7 March 2014.
  2. 1 2 "Architecture In Helsinki Set To Release Highly Anticipated Album 'NOW + 4EVA' - Inertia". Inertia. Retrieved 7 March 2014.
  3. "NOW + 4EVA (Bonus Signed Zine)". JB Hi-Fi. Retrieved 7 March 2014.
  4. DeVille, Chris (21 February 2014). "Architecture In Helsinki – "I Might Survive" (Stereogum Premiere) - Stereogum". Stereogum. Spin Media. Retrieved 7 March 2014.
  5. "Lucy McRae And Architecture In Helsinki Create A Biological Bakery in "Dream A Little Crazy"". Noisey. VICE Media. 29 January 2014. Retrieved 7 March 2014.
  6. 1 2 Clifford, Tara (18 March 2014). "Music News | Architecture In Helsinki Talk 'NOW + 4EVA' And Edible Band Members | moshtix". Moshtix. Retrieved 24 March 2014.
  7. "NOW + 4EVA - Architecture in Helsinki". Metacritic. Retrieved 20 October 2014.
  8. Sendra, Tim. "NOW + 4EVA - Architecture in Helsinki". AllMusic. All Media Network, LLC. Retrieved 20 October 2014.
  9. Salgado, Christina. "Architecture in Helsinki – NOW + 4EVA". Consequence of Sound. Townsquare Music. Retrieved 20 October 2014.
  10. Cosores, Philip. "Architecture in Helsinki: NOW + 4EVA Review". Paste Magazine. Paste Media Group. Retrieved 20 October 2014.
  11. Cox, Jamieson. "Architecture in Helsinki: NOW + 4EVA". Pitchfork. Pitchfork Media. Retrieved 20 October 2014.
  12. Koch, Jeff. "Architecture in Helsinki: Now + 4Eva". PopMatters. PopMatters Media, Inc. Retrieved 20 October 2014.
  13. Hamilton, Billy. "Architecture in Helsinki: NOW + 4EVA". Under the Radar. Retrieved 20 October 2014.
  14. Sendra, Tim. "NOW + 4EVA - Architecture in Helsinki". AllMusic. All Media Network, LLC. Retrieved 20 October 2014.
  15. "Australiancharts.com – Architecture in Helsinki – Now + 4eva". Hung Medien. Retrieved 7 August 2015.
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