PeopleLinx

PeopleLinx
Private
Industry Software
Genre Software As A Service
Founded 2009
Founder Nathan Egan
Patrick Baynes
Headquarters Philadelphia, Pennsylvania,
United States
Area served
 Americas
Number of employees
 35
Website peoplelinx.com

Peoplelinx began as an enterprise training firm to assist large corporations and their employees in utilizing social media. In March 2009, PeopleLinx received $3.2 Million in Series A funding [1] from Osage Venture Partners, Greycroft Partners and MissionOG,[2] among other strategic angel investors. In August 2015, PeopleLinx received an additional $3.5 Million in investment. [3] PeopleLinx now has $8.16 Million in venture capital funding. [4]

Company overview

Headquartered in Philadelphia, Pennsylvania, PeopleLinx is a privately held company created by two early employees of LinkedIn. The social selling software is built to make social media more manageable for sales teams and sales managers.[5] The SaaS-based product trains salespeople on social networking best practices via workflows and notification systems built into the platform. The technology maps to the sales process, then measures the results of social media actions. PeopleLinx integrates into CRM systems like Salesforce. On the employee training side, PeopleLinx continues to guide and measure employees social activity through a set of interactions that is configured along with the customer.[6]

Company history

Founded in 2013 by Nathan Egan and Patrick Baynes, two early LinkedIn employees, PeopleLinx was born to help large companies use social media to connect to prospects. During its first two years of operations the company offered LinkedIn-focused consulting and employee training programs. At the request of several Fortune 500 customers, PeopleLinx explored ways to continue engagement beyond just training - and add a level of social media analytics. The result was the SaaS-based platform, that includes social selling components and analytics software for social media that can support enterprise sales teams.

References

  1. ↑ PeopleLinx Receives US$ 3.2M in Funding for LinkedIn Analytics Tool - CMS wire March 2013
  2. ↑ Osage, Greycroft, MissionOG: $3M for PeopleLinx - Philly.com March 2013
  3. ↑ Phila-based Startup Raises $3.5 Million on Top of its Series A - Philadelphia Business Journal August 2015
  4. ↑ "Startup PeopleLinx Is Changing The Landscape Of Social Selling". SuperbCrew. Retrieved 2016-02-01.
  5. ↑ PeopleLinx Announces Social Selling App on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace - PRweb February 2015
  6. ↑ PeopleLinx Pivots To Social Selling Constellation Research - August 2014
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