RFM (radio)

RFM

City	Paris
Broadcast area	France
Slogan	Le Meilleur de la Musique (The Best of the Music)
Frequency	103.9 MHz (Paris) 89.2 MHz (Marseille) 107.3 MHz (Lyon) Full list of frequencies in other areas
First air date	6 June 1981
Format	Oldies, Pop
Language(s)	French
Owner	Lagardère Active
Sister stations	Europe 1, Virgin Radio
Website	www.rfm.fr

RFM is a French radio station owned by Lagardère Active, based at Paris and created in 1981.

History

The radio station RFM was created by Patrick Meyer and started broadcasting on 6 June 1981, then offering a musical program including mainly: Rock, World music and French music in stereo audio. Its first slogan was RFM, la radio couleur (RFM, the color radio), with a logo representing the 3 letters R F M in the form of green, yellow and pink. It was created by the DMM France agency led by Jean-François Minne.

In March 1989, RFM's founder Patrick Meyer decides to hand over the station to the English group Crown Communication, Andrew Manderstam then becomes the CEO and recruits Frédéric Schlesinger to ensure national development of the network.

In September 1994, RFM starts a new format: The best French and International Oldies from the 60s to the 90s. A new logo and slogan « RFM, La radio en or » is created.

On September 1999, RFM TV is launched on cable and satellite. The chain, which declines the radio programming, is carried out under license by the AB Groupe, which later stopped broadcasting since March 2005 because Lagardère declined to renew its license agreement with AB.

In December 1999, the website www.rfm.fr is launched. The site also provides a live stream to listen to the radio station on the Internet, using Real Audio.

In June 2011, RFM celebrates its 30 years.^[1]

Slogans

• 1981 – 1990: La Radio couleur ("The Color Radio")
• 1990 – 1994: RFM, La radio FM
• 1994 – 1997: La Radio en Or ("The Golden Radio")
• 1997 – 2001: Jamais une radio ne vous détendra autant ("Never a radio station, would relax you so much")
• 2001 – 2005: Le Meilleur de la musique
• 2005 – 2008: Le Meilleur des années 80 à aujourd'hui
• 2008 – 2009: Tous les meilleurs hits
• 2009 - present: Le Meilleur de la musique

References

1. SchooP | The history of the French FM > Histoire des radios – www.schoop.fr