Rotring

Rotring
Private
Industry Stationery
Founded 1928 (1928)
Headquarters Hamburg, Germany
Area served
 Worldwide
Products Technical drawing tools
Owner Newell Brands
Parent Sanford L.P.
Website www.rotring.com

Rotring (stylized rOtring) is a German technical writing and drawing instruments company based in Hamburg.

History

The company was established in 1928 as Tintenkuli Handels GmbH. The company's first product was the Tintenkuli, a stylographic pen—a fountain pen with a narrow steel tube instead of a conventional nib. While stylographic pens were already common in America and in fact pre-dated conventional fountain pens, they had not been previously marketed in Europe, and Rotring would eventually become the name associated with such pens throughout the world.

"Rot ring" directly translates to red ring - which is still placed around the barrel of their pens today. The company's name was changed to Rotring in the early 70s to match the trademark.

Although stylographs never overtook fountain pens for use in writing, by 1953 the Rotring Rapidograph became the prototypical technical pen of its age. Its technology virtually replaced the ruling pen and greatly simplified technical drawing. Rapidographs are still made today, both by Rotring and by Koh-i-Noor, its US subsidiary.

The advent in the 1990s of computer-aided design (CAD) saw the partial demise of the technical drawing pen. To combat this, Rotring diversified its range of graphic pens, pencils and markers.

In 1998 Rotring was taken over by Sanford, an American company specialising in graphic products and part of Newell Rubbermaid Inc. since 1992 [1]

Rotring ships worldwide via their website: rotring.com

Products

Rotring Rapidograph 0.35mm technical pen
Rotring Isograph 0.35mm technical pen

The following chart contains all the Rotring product lines.[2]

Brand Range of products
Rapidograph,
Isograph 		Technical pens, refill inks
Art Pen Calligraphy fountain pens, refill inks
Rapid Pro Mechanical pencils, leads
Tikky Ballpoint pens, markers, mechanical pencils, refills, erasers
Precision Compasses, geometry squares, lettering and circle stencils, protractors, rulers

See also

Notes and references

  1. ↑ "Newell Rubbermaid history" (PDF). Newell Rubbermaid. 10 June 2011. Retrieved 21 June 2010.
  2. ↑ Rotring products
This article is issued from Wikipedia - version of the 11/5/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.