Vedette Shapewear

Vedette
Private
Founded Tuluá, Colombia (1983)
Headquarters Williamson, Georgia
Website www.vedettestore.com

Vedette is a company, headquartered in Williamson, Georgia, USA, that manufactures and markets undergarments for women, with an emphasis on shapewear undergarments which are functionally designed to help wearers achieve a desired body form for aesthetic purposes, but can also be used as post-surgical support or to encourage posture discipline. Vedette intends to market its products towards more affluent consumers by using more costly materials, focusing on detailed design and appearance in addition to function, and borrowing design elements from intimates, lingerie, and traditional corsets. Vedette also maintains a standard product line for budget-conscious buyers and a few products for men.[1]

Company and divisions

The Vedette brand currently employs around 300 to 350 employees at several locations around the globe, operating under various localized company names:[1]

Sales

Vedette's annual sales have grown at an average of 25% to 30% per year, with annual sales totaling nearly $9 million in 2008.[1]

History

Vedette was founded in 1979 in Tuluá, Colombia. After growing quickly in its home country and throughout South and Central America, Vedette expanded in 1998: first to Texas, then to Florida, and finally to Georgia to serve the emerging shapewear market in the United States, concentrating on the Hispanic community. Vedette has since grown to serve a much greater variety of international and domestic clients and continues to expand its target market through increasing focus on Internet sales.[1]

Press

Vedette has been referred to or featured in several magazines and trade publications, most notably: Body (U.S. edition),[1] Vanidades (Mexican edition),[2] En Forma (Colombian edition),[3][4] and TV y Novelas (Colombian edition)[5] [6] [7] [8] [9] [10] [11] .[12]

References

  1. 1 2 3 4 5 Torres, Amanda. "Orion Expands Its Market Base." Body. 14 May 2009. Web. 4 March 2010.
  2. ↑ "Vanidades y Cia. Agradecimiento." Vanidades 30 January 2010, Mexican ed.: 117. Print.
  3. ↑ "Opciones Novedades. Toda una "Vedette"." En Forma 16 May 2009, Colombian ed.: 81. Print.
  4. ↑ "Opciones Novedades." En Forma 12 September 2009, Colombian ed. Print.
  5. ↑ "En Vitrina. Fajas Vedette Por Catalogo." TV y Novelas 23 August 2008, Colombian ed.: 126. Print.
  6. ↑ "En Vitrina. Vedette Fajas Reductoras." TV y Novelas 3 January 2009, Colombian ed.: 80. Print.
  7. ↑ "En Vitrina." TV y Novelas 18 April 2009, Colombian ed. Print.
  8. ↑ "En Vitrina." TV y Novelas 16 May 2009, Colombian ed. Print.
  9. ↑ "En Vitrina. Vedette Complace Tu Gusto." TV y Novelas 11 July 2009, Colombian ed.: 118. Print.
  10. ↑ "En Vitrina." TV y Novelas 5 September 2009, Colombian ed. Print.
  11. ↑ "En Vitrina. Vedette Prendas Que Estilizan Tu Figura." TV y Novelas 5 December 2009, Colombian ed.: 222. Print.
  12. ↑ "En Vitrina: Vedette Buen Comienzo." TV y Novelas 30 January 2010, Colombian ed.: 72. Print.
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