WRCM

WRCM

City	Wingate, North Carolina
Broadcast area	Charlotte/Metrolina
Branding	"K-LOVE"
Slogan	Positive, Encouraging, K-LOVE
Frequency	91.9 (MHz)
First air date	June 14, 1993
Format	Contemporary Christian music
ERP	30,000 Watts
Callsign meaning	W Robertson C. McQuilkin (Former president of Columbia Bible College, the former owner)
Owner	Educational Media Foundation
Sister stations	WWLV, WMHK
Website	http://www.klove.com

WRCM is a radio station in Charlotte, North Carolina. It airs contemporary Christian music and identifies itself as "K-LOVE". It is a non-commercial listener supported ministry. The station is licensed to Wingate, North Carolina, a suburb of Charlotte.

History

Columbia International University, then known as Columbia Bible College, applied to the FCC for the license in 1982. Internally, this was known as The 92 FM Project. Other entities applied on top of CBC including Wingate College (now Wingate University) and a church in Waxhaw, North Carolina area. After 10 years of negotiations with the other groups, WRCM was granted the license and was signed on the air by founding general manager Ken Mayfield at 12 noon on June 14, 1993. Present at sign on were CIU president, Johnny Miller; CIU vice president John Davidson and former CIU president, Robertson C. McQuilken. (The station's call letters -RCM- were in honor of his father, Robertson C. McQuilkin, the first president of Columbia Bible College.)

WRCM's first staff consisted of full-timers Ken Mayfield, the station's first general manager and afternoon personality, program director and morning host, Rodney Baucom, and Karen Wycoff, who served as mid-day announcer and secretary. Mayfield had built and managed another contemporary Christian station, WNOW and had hosted a very popular Sunday morning Contemporary Christian music program for 7 years on Charlotte's 100,000 watt WBCY (now WLNK). Part-time staff members included Shelly Mitchell and Joe Paulo. Paulo stepped into the role of general manager shortly after Mayfield departed in 1999.

Former logo of New Life 91.9

WRCM garnered immediate success with a 2.4 in its first Arbitron ratings. This success was in spite of the lack of advertising. Almost all of the "promotion" for the fledgling station had to come by word of mouth and from the station staff at Christian concerts.

Original plans were for WRCM to be a satellite station of Columbia Bible College's original station, WMHK. However, these plans were scrapped, and the station has been largely operated and programmed separately from WMHK. However, longtime general manager Joe Paulo was named director of broadcasting at CIU after the departure of WMHK's General Manager Jerry Grimes, with oversight over both stations. Under his watch, WMHK began simulcasting WRCM's "Family Friendly Morning Show," and the two stations both aired the syndicated "Scott and Sam" show on weeknights.

Signal

During its time as a local broadcaster, the station identified itself as "New Life 91.9, WRCM Wingate/Charlotte" and heavily promoted churches throughout the Charlotte metropolitan area. However, its signal is not as strong as those of the major FM stations in the Charlotte area. For most of its history, it operated at only 10,000 watts, resulting in marginal coverage even in some parts of Charlotte. In many of Charlotte's inner-ring suburbs, it could only be heard on car radios. It has since increased its power to 30,000 watts. However, it still operates from a tiny (by modern broadcasting standards) 495-foot tower near its former studios in Indian Trail. This is necessary to protect WSGE in Dallas, which is located on adjacent 91.7 FM. As a result, it still only provides grade B coverage to large parts of the market. Most Christian music fans in the western part of the market get a better signal from WMIT in Asheville.

Programming

Before its switch to K-LOVE, WRCM's music rotation consisted of six or seven current songs in heavy rotation and a mix of six or seven new songs and "classics" from the last two to five years in medium rotation played in a tight format, often back to back with only the station jingle separating songs from each other. New songs were chosen with the help of the listener advisory panel.

The station often promoted live concerts by Contemporary Christian (CCM) musicians, and carried out its Christian mission by performing good works such as collecting donations of baby clothes to support mothers in need who might otherwise consider getting abortions.

WRCM used the "Charlotte's Number One" Radio Jingle package from RadioScape until it switched to the K-LOVE programming format.

Starting in 2014, WRCM was simulcast on WRZM in Boiling Springs, North Carolina.^[1]^[2]^[3]

On October 6, 2014, it was announced that WRCM, along with translators WRZM, W268BU, and sister station WMHK, were being sold to EMF Broadcasting.^[4] The deal closed on December 19, 2014, a day later than expected because of last-minute legal issues. General manager Joe Paulo signed the station off as a local broadcasting entity with a prayer and Chris Rice's rendition of "Great is Thy Faithfulness" at 4:32 p.m. At that point, WRCM flipped its programming to the national K-LOVE network. Paulo said that the hymn was the first song ever played on WRCM when it signed on in 1993. K-LOVE already owned WWLV in Lexington, North Carolina; which provides a fairly strong signal to the northern portion of the Charlotte market. The combined footprint of WMHK, WRCM/WLXK, WWLV, and WKVK gives K-LOVE at least secondary coverage to more than half of North and South Carolina.

References

↑ Washburn, Mark (April 26, 2014). "Davidson students bring Shakespeare drama to the radio". The Charlotte Observer. Retrieved April 26, 2014.
↑ "GWU to sell 88.3 radio frequency". The Shelby Star. November 22, 2013. Retrieved April 26, 2014.
↑ "Call Sign History (WLXK)". Retrieved April 26, 2014.
↑ WRCM/WMHK to Flip to K-Love, December 17, 2014

External links

K-LOVE

Query the FCC's FM station database for WRCM

Radio-Locator information on WRCM

Query Nielsen Audio's FM station database for WRCM

Radio stations in the Charlotte–Concord–Gastonia–Rock Hill market

By AM frequency	610 730 870 930 960 980 1030 1060 1080 1110 1150 1190 1220 1240 1270 1290 1310 1340 1370 1410 1430 1450 1480 1540 1660

By FM frequency	88.9 89.9 90.3 90.7 91.1 91.5 91.7 91.9 92.7 93.5 94.3 95.1 95.7 96.1 96.9 97.9 98.5 98.7 99.3 99.7 100.9 101.9 102.3 102.9 103.3 103.7 104.1 104.7 105.3 106.1 106.5 106.9 107.1 107.9 (HD2)

NOAA Weather Radio frequency	162.425 162.475 162.525

By callsign	KHC27 KJY85 W254AZ W281BE WAVO WBAV-FM WBCN WBT-AM WBT-FM WCGC WCRU WDAV WDEX WEND WFAE WFNZ WGFY WGIV WGNC WGSP WGSP-FM WHKY WHQC WHVN WIXE WKKT WKQC WLNK (HD2) WLKO WMIT WNKS WNOW WNSC-FM WOGR WOLS WOSF WPEG WPZS WQNC WRBK WRCM WRFJ WRFX WRHI W232AX WRHM WSGE WSOC-FM WTCG WTIX WULR WXL70 WXNC WXRC WYFG WYFQ WYTX-LP WZGV

Defunct	WLCM WGTL WYLI-LP

North Carolina radio markets Asheville Charlotte Fayetteville Greensboro–Winston-Salem–High Point Greenville–New Bern–Jacksonville Raleigh–Durham Other North Carolina radio regions Elizabeth City–Nags Head Roanoke Rapids–South Hill Rocky Mount–Wilson Wilmington South Carolina radio markets Charleston Columbia Florence Greenville–Spartanburg Myrtle Beach Rock Hill Other South Carolina radio regions Hilton Head See also List of radio stations in North Carolina List of radio stations in South Carolina

K-Love member stations

KAKL KAKV KBKF-LP KBLV KBMK KBMV-FM KDKL KEKL KELU KFLV KGKV KGLF KGLV KHKL KHLV KIKL KILV KJKL KJLV KKLB KKLC KKLG KKLJ KKLM KKLP KKLQ KKLT KKLU KKLV KKLW KKLY KKVO KLAG KLBF KLBV KLBZ KLCF KLCQ KLCX KLDV KLFG KLFH KLFS KLFV KLHK KLHQ KLHV KLJK KLJN KLJV KLKA KLKF KLKI KLKM KLKV KLLR KLLU KLMD KLMK KLMQ KLNB KLNQ KLOF KLON KLOV KLOY KLRH KLRI KLRJ KLRM KLRO KLRQ KLRS KLRV KLRW KLRX KLRY KLSB KLSF KLSK KLSW KLTU KLUU KLUW KLUY KLVA KLVB KLVC KLVG KLVH KLVJ KLVK KLVM KLVN KLVP KLVR KLVS KLVU KLVW KLVY KLWA KLWC KLWO KLWV KLXA KLXC KLXD KLXF KLXG KLXP KLXV KLXY KLZV KMFC KMKL KMKV KMLR KMLT KMLV KNDL KNDW KNKL KNOL KOBC KOKX-FM KPLV KPOR KQKL KQLR KQLV KRKL KRKM KRLE KRLH KRLP KRLR KRLU KSFS KTKL KTLI KULV KVKL KVLB KVLK KVLP KVLR KVLT KVLW KWBI KWKL KWLR KWLU KXLV KYKV KYLK KYLR KYLV KYUA KZKL KZLO KZLV KZVV WAKL WBKL WCCC WCKL-FM WCRR WDKL WDKV WDLV WEBF WEKV WFLV WFVL WGCK-FM WGKV WHKU WHKV WHVK WIKL WIKV WILV WJKL WJKV WJLR WJLV WKCD WKDL-FM WKEL WKFF WKGF WKGV WKHL WKHW WKIF WKIV WKIW WKJL WKLN WKLU WKLV-FM WKMV WKMY WKRT WKVB WKVC WKVF WKVH WKVJ WKVK WKVN WKVO WKVP WKVU WKVV WKVW WKVY WKVZ WKWV WKYF WKYJ WKYP WKYV WLBW WLKA WLKB WLKE WLKH WLKJ WLKP WLKU WLKV WLRJ WLRK WLSF WLTK WLVE WLVG WLVM WLVU WLVV WLVW WLVX WLVZ WLXB WLXF WLXK WLXQ WLXV WLXW WMHK WMLG WMLV WMRK-FM WMSJ WMXK WNGA WNKL WNKV WNLT WNWT WOAR WOKL WPFF WPKV WPLV WPTC WQJB WQKV WRCM WSHN WTCF WTKL WUKV WULV WVKV WVLO WVRB WWLT WWLV WWWD WXKV WXKY-FM WYKL WYKV WYLR WYLV WYND-FM WYNG WZCH WZKL WZKV WZLV

News/talk/sports brands Air America Bloomberg Radio ESPN Radio ESPN Deportes Radio Fox Sports Radio NPR SB Nation Radio Music brands Bob FM Cat Country (Country Only) Froggy Hank FM Jack FM KISS-FM MOViN Nash FM (Country Only) Radio Disney The Fox The X Religious brands AFR Air 1 K-LOVE

Coordinates: 35°03′36″N 80°40′12″W / 35.060°N 80.670°W / 35.060; -80.670

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