Whitby Morrison

Whitby Morrison, also known as Whitby Specialist Vehicles, is a British engineering company based in Cheshire East, and the world's leading manufacturer of ice cream vans.

History

In January 1965 Bryan Whitby filed a UK patent for mobile ice cream producing equipment, where the soft serve units were powered off the van's drive mechanism. All ice cream vans afterwards follow this design, previously having a separate electrical generator. This system is known elsewhere as power take-off (PTO), and mostly found on tractors. He developed this system when working in nearby Shavington. He built his first ice cream van in 1965.

Bryan Whitby (born 13 May 1932 in Cheshire, and a refrigeration engineer) founded the company in 1962.^[1] Whitby Specialist Vehicles Ltd was incorporated on 12 January 1973. Bryan Whitby started out as a bodywork apprentice in Sandbach, and later did national service in the Royal Army Ordnance Corps. In 1989 it became known as Whitby Morrison, after taking over Morrison Industries of Sholing, Southampton.

Structure

It is situated on Fourth Avenue on the Crewe Gates Industrial Estate in Crewe, off the A532. It is a few hundred metres south-east of Crewe railway station. The company employs around 50 staff, and has a successful Apprenticeship Programme.

It sponsors a stand at Gresty Road, the home of Crewe Alexandra F.C.. Stuart Whitby (born 17 June 1957, and son of Bryan) is the Managing Director. Edward Whitby (born 5 February 1982, son of Stuart) is the Operations Manager.

Sprinter van on Polzeath Beach in June 2014

Products

It converts production vans into ice cream vans for the mobile soft ice cream industry. Their products have been exported to over 60 countries. It mainly converts Mercedes-Benz Sprinters or Ford Transits, both popular vehicles in the UK.

References

↑ BBC Stoke

Whitby, Stuart; Earnshaw, Alan (1999). Fifty Years of Ice Cream Vehicles, 1949–99. Appleby: Trans-Pennine ISBN 978-1-903016-08-4

External links

Whitby Morrison

Ice cream

Flavors	Bacon Biscuit Tortoni Blue Moon Butter Brickle Butter pecan Chocolate Chocolate chip cookie dough Cookies and Cream Cornish Crab Garlic Grape Green tea Halva Hokey pokey Mint chocolate chip Neapolitan Oyster Pistachio Raspberry Ripple Rocky road Spumoni Strawberry Superman Tiger tail Tutti frutti Vanilla

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