Cromā

Cromā

Industry	Electronics Retail
Founded	2006^[1]
Headquarters	Mumbai, Maharashtra
Area served	India
Products	Communication, Computing, Entertainment, Home Appliance, Kitchen Appliance, Photography, Gaming, Accessories
Revenue	1550 crore, March 2011
Website	Official Website

Cromā is an Indian retail chain for consumer electronics and durables. It is the nation's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, www.croma.com.Tata Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.^[2]^[3]

Presently, there are a total of 101 Cromā stores in 25 cities in India.^[4] The stores are spread across the states of Maharashtra (Mumbai, Pune, Nashik, Kolhapur, Aurangabad), Gujarat (Ahmedabad, Rajkot, Surat, Vadodara), Delhi NCR, Karnataka (Bangalore, Mysore), Punjab (Amritsar, Jalandhar), Chandigarh, Tamil Nadu (Chennai) and Telangana (Hyderabad).^[5]

Cromā offers 6000 products across 8 categories.^[6]

Finance

Croma online retail store's market share is 11% of all e-commerce industries in India. It aims for 100% of the same.

Sale by Woolworths

In 2012, Infiniti retail acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore.^[7]

Great Online Shopping Festival (GOSF) 2014

Cromā participated in the Great Online Shopping Festival (GOSF) in December 2014. GOSF was first started by Google India in 2012, and it is an event where e-commerce websites give customers discounts on products.

References

↑ "Croma | The Electronics Megastore | About Us | Overview". Cromaretail.com. 2006-10-09. Retrieved 2011-02-03.
↑ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 2009-09-03. Retrieved 2011-02-03.
↑ "Welcome to Croma | The Electronics Megastore | A TATA Enterprise". Cromaretail.com. Retrieved 2011-02-03.
↑ 13 May 2010, 08.45PM IST,PTI (2010-05-13). "Tata Croma launches own brand of LCD and LED TVs - The Economic Times". Economictimes.indiatimes.com. Retrieved 2011-02-03.
↑ "Croma | The Electronics Megastore | Stores | Location of our Stores". Cromaretail.com. Retrieved 2011-02-03.
↑ "Croma | The Electronics Megastore | Products". Cromaretail.com. Retrieved 2011-02-03.
↑ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.

Tata Group

Divisions and subsidiaries	Cromā The Indian Hotels Company Gateway Ginger Taj Hotels Resorts and Palaces TajAir Tata Advanced Systems Tata Business Support Services Tata Chemicals British Salt Tata Chemicals Europe Tata Chemicals Magadi Tata Communications VSNL International Canada Tata Consultancy Services CMC Tata Research Development and Design Centre Tata Elxsi Tata Global Beverages Eight O'Clock Coffee Good Earth Tea Tata Coffee Tetley Tata Housing Development Company Tata Interactive Systems Tata Investment Corp Tata Motors Jaguar Land Rover Tata Daewoo Tata Hispano Tata Power Tata Power SED Tata Steel Tata Steel Europe Tayo Rolls Tata Technologies Tata Teleservices Titan Industries Tanishq Trent Star Bazaar Westside Voltas Tata CLiQ

Joint ventures	AirAsia India (41%) Tata AIA (74%) TATA AIG (74%) Tata McGraw-Hill Vistara (51%) Tata Sky (80%) Tata Starbucks (50%) Tata DoCoMo (74%) Virgin Mobile India (74%) Telcon Construction Solutions (40%)

Shareholdings	Piaggio Aero (33.3%)

People	Jamsetji Tata Ratanji Dadabhoy R Gopalakrishnan Dorabji Tata Nowroji Saklatwala J. R. D. Tata Ratan Tata Pallonji Mistry Surya Kant Cyrus Pallonji Mistry Jamshed Jiji Irani Noel Tata R. K. Krishna Kumar

other	Bombay House Tata Centre Tata-Dhan Academy Tata family Tata Football Academy Tata Management Training Centre Tata Sons TCS Amsterdam Marathon TCS NYC Marathon

Category

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