KLQB

KLQB

City	Taylor, Texas
Broadcast area	Austin, Texas
Branding	Que Buena 104.3
Slogan	¡Solamente Exitos y Diversión!
Frequency	104.3 MHz
First air date	June 26, 1998 (as KQBT)
Format	Regional Mexican
ERP	48,000 watts
HAAT	150 meters
Class	C2
Facility ID	63201
Callsign meaning	K La Que Buena
Former callsigns	KPLE-FM (4/1980-8/1980) KPLE (1980-1994) KKIK (1994-1998) KQBT (1998-2004) KOYT (2004-2005) KXBT (2005-2007)
Owner	Univision Radio (Univision Radio License Corporation)
Sister stations	KLJA
Webcast	Listen Live
Website	Que Buena Online

KLQB (Que Buena 104.3) is a regional Mexican radio station serving the Austin, Texas, area. The Univision Radio outlet broadcasts at 104.3 MHz with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas, and the station has studios along MoPac Expressway in Northwest Austin.

History

As "The Beat 104.3" (1st phase, KQBT)

KLQB was launched as KQBT on 104.3 FM (licensed to Taylor, Texas) in 1998 after the frequency would be moved southward to the Austin area after previously serving the Temple-Killeen market as KKIK. Soon enough, KQBT, with the branding [The] Beat 104.3, began targeting Austin in 1998 as a Rhythmic Contemporary Hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station complemented the then co-owned Urban AC station KJCE "K-Juice 1370" (now a talk radio station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B. KQBT was in initial competition with Top 40 rival KHFI (of which it first challenged) and Rhythmic Oldies-turned-AC rival KFMK-FM (launched a year after KQBT); it gained direct competition from KDHT (now KGSR) in 2003.

As KOYT "104.3 The Coyote"

But in 2004, Howard Stern was expected back on the radio due in several markets due to Clear Channel firing him for indecency. And KQBT, along with five other replacement radio stations owned by what was then called Infinity Broadcasting (which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Howard Stern on the air, so the frequency flipped to talk radio, changed calls to KOYT and called itself 104.3 The Coyote. The FM Talk format did not do well at all; because of this, the ratings tanked.

As "Beat 104.3" (2nd phase, KXBT)

With the failure of KOYT, the frequency returned to a Rhythmic Contemporary Hits format five months later under the former branding Beat 104.3 but with new call letters KXBT because KQBT was already assigned to a radio station in Llano, Texas (they are now on a radio station in Houston). Even though it was a Rhythmic, this time KXBT skewed slightly towards an unofficial Mainstream Urban format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is African American. To accommodate the return, the station held a campaign in early 2005 to "Make The Big Switch Back to the Beat," with the slogan at the time being "The People's Station" before finally settling on "The Beat of the ATX." It became home for a short time to the controversial Star and Buc Wild Morning Show from December 2005 to May 2006. Soon after the return to the format, KXBT reintroduced Freestyle Dance music and added more Reggaeton music.

As KLQB "La Que Buena"

In 2006, CBS Radio sold the Austin radio cluster (also including KAMX, KKMJ and KJCE) to Entercom. On February 21, 2007, Entercom announced that the 104.3 frequency and KXBT calls would be sold to Univision and change to a Spanish format on February 26. The staff was already told of this stunning news before it was made public in the trades and was expecting to leave prior to the flip. Albeit that Univision owned Hip Hop music stations in San Antonio, Houston, the Rio Grande Valley and Albuquerque at the time, the Austin cluster of Univision did not retain the format. After the announcement was made, Border Media flipped KXXS to a Rhythmic Top 40 format, hired the former KXBT staff, and relaunched as "The Beat 104.9", thus leaving the station virtually intact. (The previous Digital 104.9 format was relaunched on 92.5.)

As for "The Beat", KXBT (on 104.9) has since signed off the format in 2008 for a different format, but was resurrected by Clear Channel (which trademarked that brand for its urban and rhythmic stations a decade earlier) on KFMK and then moved to KPEZ.

External links

Query the FCC's FM station database for KLQB

Radio-Locator information on KLQB

Query Nielsen Audio's FM station database for KLQB

Radio stations in Austin, Texas

By AM frequency	590 970 1060¹ 1120 1260 1300 1370 1440 1490 1530 1560 1600

By FM frequency	88.1 88.7 89.5 89.9 90.5 91.7 91.7 91.9 92.1 92.5 93.3 93.7 94.7 95.1 95.5 96.3 96.7 98.1 98.5 98.9 99.3 99.7 100.1 100.7 101.5 102.3 102.7 103.1 103.5 104.3 104.9 105.3 105.9 106.3 106.7 107.1 107.7

NOAA Weather Radio frequency	162.400 (Austin)

By callsign	K242CC KAMX KASE-FM KAZI KBPA KDRP-LP KELG KFIT¹ KFMK KGSR KHFI-FM KIXL KJCE KKMJ-FM KLBJ KLBJ-FM KLGO KLJA KLLR KLQB KLZT KMFA KMLR KNLE-FM KOKE KOKE-FM KOOP KPEZ KROX-FM KTAE KTSW KTXW KTXX-FM KTXZ KUT KUTX KVET KVET-FM KVLR KVRX KXPW-LP KYLR KZNX WXK27

Defunct	KUOL/1470

Nearby radio markets Bryan–College Station Dallas–Fort Worth Houston–Galveston Kerrville–Fredericksburg Killeen–Temple San Antonio Victoria Waco See also List of radio stations in Texas ¹ = Daytime-only AM radio station.

Spanish-language radio stations in the state of Texas

Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRN – Boerne KBRZ-FM – Victoria KBZD – Amarillo KCHX – Odessa KCOR – San Antonio KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDXX – Lewisville KEPX – Eagle Pass KERB-FM – Kermit KESO – South Padre Island KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KEYU-FM – Amarillo KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJNZ – Hereford KJOJ-FM – Freeport KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLTO – Del Rio KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMVK – Fort Worth KMXO – Merkel KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPMB – Plainview KQBO – Rio Grande City KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRDY – San Antonio KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE – Austin KTAM – Bryan KTJM – Port Arthur KTNO – University Park KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZMP - University Park KZNX – Creedmoor KZZA – Muenster

Defunct	KMPA – Pittsburgh KMUL – Farwell KPDB – Big Lake KZXM – Bullard

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

Univision Communications

Corporate directors

Randy Falco

Broadcast television networks

Cable television networks

El Rey Network
Fusion
Galavisión
Univision Canada (licensed; owned by Corus/TLN)
Univision Deportes Network
Univision Noticias
Univision tlnovelas

Univision Radio

Stations	KAMA KAMA-FM KBBT KBNA-FM KBRG KBTQ KCOR KDXX KESS-FM KFLC KFZO KGBT KGBT-FM KHOT-FM KHOV-FM KIOT KISF KJFA-FM KKMR KKRG-FM KKSS KLAT KLJA KLLE KLNO KLNV KLQB KLQV KLSQ KLTN KLVE KMYO KOMR KOND KOVE-FM KQBU KQBU-FM KQMR KRCD KRCV KRDA KRGT KROM KSCA KSOL KSQL KTNQ KVVF KVVZ KXTN-FM WADO WAMR-FM WAQI WKAQ WKAQ-FM WOJO WPPN WQBA WQBU-FM WRTO WRTO-FM WUKQ WUKQ-FM WVIV-FM WVIX WXNY-FM WYEL

Radio networks	Univision America

Univision owned and/or
operated stations

UniMás owned and/or
operated stations

Other television stations

Other subsidiaries

Fusion Media Group
- Gizmodo Media Group
  - Deadspin
  - Gizmodo
  - Jalopnik
  - Jezebel
  - Lifehacker
  - Kotaku
- The Root
- Onion, Inc. (40%)
  - The A.V. Club
  - Clickhole
Entravision Communications (10%)

¹ Univision owns these station licenses, however they are operated by Entravision under local marketing agreements.

Coordinates: 30°26′06″N 97°21′54″W / 30.435°N 97.365°W / 30.435; -97.365

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