WVIV-FM

WVIV-FM/WVIX

City	WVIV-FM: Highland Park, Illinois WVIX: Joliet, Illinois
Broadcast area	Highland Park/Joliet/Chicago
Branding	93.5 & 103.1 Latino Mix
Frequency	WVIV-FM: 103.1 MHz WVIX: 93.5 MHz
First air date	WVIV-FM: 1963 (as WEEF-FM) WVIX: 1960 (as WAJP)
Format	Spanish CHR Rhythmic
Audience share	1.9 (Sp'08, R&R^[1])
ERP	WVIV-FM: 6,000 watts WVIX: 6,000 watts
HAAT	WVIV-FM: 100 meters WVIX: 100 meters
Class	WVIV-FM: A WVIX: A
Facility ID	WVIV-FM: 74177 WVIX: 48449
Transmitter coordinates	WVIV-FM: 42°8′14.00″N 87°58′57.00″W / 42.1372222°N 87.9825000°W / 42.1372222; -87.9825000 WVIX: 41°36′39.00″N 88°0′33.00″W / 41.6108333°N 88.0091667°W / 41.6108333; -88.0091667
Callsign meaning	WVIV-FM: W VIVa (previous branding) WVIX: W VIva X
Former callsigns	WVIV-FM: WEEF-FM (1963-1973) WVVX-FM (1973-1977) WVVX (1977-1998) WXXY-FM (1998-2003) WVIX: WAJP (1960-1985) WJTW (1985-2003)
Owner	Univision Radio (Univision Radio License Corporation)
Sister stations	Radio: WOJO, WPPN, WRTO-AM TV: WXFT, WGBO
Webcast	Listen Live
Website	935chicago.univision.com

WVIV-FM and WVIX (93.5 & 103.1 Latino Mix) are a Spanish radio simulcast in Chicago, Illinois. They are part of the family of Univisión Radio, a division of Univisión Communications. The station's studios are located at 625 North Michigan Avenue in downtown Chicago. WVIV's transmitter is in Arlington Heights while WVIX's is in Homer Glen.

103.1 and 93.5 FM History

The 103.1 FM frequency was previously home to WEEF-FM and WVVX. In the 1980s and early 1990s, WVVX was a brokered station with Spanish-language programming during the day and switched at night to "RPM (Real Precious Metal)," a show that became a cult favorite among Chicago-area fans of heavy metal and hard rock music and specialized in playing bands that the major commercial stations in Chicago would not touch. The show was sponsored by Jam Productions, a Chicago concert promoter.

In April 1991, WFYR 103.5 FM (now WKSC) abruptly switched from adult contemporary music to album rock as WWBZ "The Blaze," featuring a more commercial approach to the hard-rock format on a stronger, full-market signals. "The Blaze" quickly took off, and Jam Productions withdrew its support for the heavy-metal programming on WVVX. RPM continued for a short while longer on WVVX and then moved to WYSY in Aurora before being cancelled altogether.

In 1997, WVVX was sold to Big City Radio along with co-channel WJDK 103.1 in Morris, IL (now WCSJ). WVVX changed its calls to WXXY, and WJDK to WYXX. Big City debuted a Rhythmic Oldies format known as "Chicago's Heart and Soul." Despite the talents of Chicago radio veterans such as Fred Winston (afternoons), Dona Mullen (middays), and Robert Murphy (mornings), "Heart and Soul" suffered from poor signals without full coverage of the Chicago market, and floundered in the ratings.

In 1998, 103.1 FM found itself once again upstaged by 103.5 FM when Chancellor Media (now part of iHeartMedia) changed 103.5 from WRCX "Rock 103.5" to "Jammin' Oldies" as WUBT "103.5 The Beat." On August 6, 1999, WXXY/WYXX became "The Eighties Channel," consulted by Zapoleon Media Strategies' Steve Davis. Unlike most subsequent all-1980s stations which focused chiefly on new wave and rock, "The Eighties Channel" featured a broad spectrum of 1980s hit music, including pop and dance hits, with period jingles from JAM Productions.

In November 2000, ABC Radio converted its classic rock station, WXCD (the current WLS-FM), to an 1980s music format as WZZN ("94.7 The Zone"). With an all-1980s format on WZZN and its stronger signal, "The Eighties Channel's" days were numbered, and WXXY/WYXX converted to a Spanish contemporary music format, branded as Viva 103.1," in January 2001. 103.1 FM in Morris eventually dropped out of the simulcast in 2004 to refocus on its home base of Grundy County as WCSJ-FM; around that same time, 103.1 FM in Highland Park (now WVIV) purchased adult-contemporary station WJTW 93.5 ("Star 93.5") in Joliet and converted it to WVIX as a simulcast of WVIV.

In Chicago, Spanish rock and pop used to be the main feature of the former Viva 93.5 and 103.1. In July 2005, WVIV/WVIX flipped formats to Hispanic urban as "La Kalle", which featured not only Spanish hip hop, but also reggaeton and bachata, a type of tropical dance music. (La calle means "the street," though Univision spells it with a slangy "K.")

On Wednesday, January 28, 2009, at Midnight, the WVIV/WVIX simulcast rebranded itself as "Recuerdo 103.1/93.5". The format changed from Latino Urban to Spanish Oldies.

On July 1, 2011, the WVIV/WVIX simulcast changed their format back to Hurban, branded as "La Kalle 103.1/93.5" after the format moved from WPPN 106.7 FM, which flipped to Spanish AC as "Pasion 106.7".

On December 12, 2011 the WVIV/WVIX simulcast rebranded as "Maxima 103.1/93.5".

In September 2014, the former station branding "Maxima" was changed to "Latino Mix 103.1/93.5".

References

↑ "Chicago Market Ratings". Radio & Records.

External links

Query the FCC's FM station database for WVIV

Radio-Locator information on WVIV

Query Nielsen Audio's FM station database for WVIV

Query the FCC's FM station database for WVIX

Radio-Locator information on WVIX

Radio stations in the Chicago market

By AM frequency	560 670¹ 720¹ 750 780¹ 820 850 890¹ 930 950 1000¹ 1030 1050 1080 1110 1160 1200 1220 1230 1240 1270 1300 1330 1340 1370 1390 1410 1420 1430 1450 1450 1490 1500 1500 1510 1530 1570 1590 1690

By FM frequency	87.7² 88.1 88.1 88.1 88.1 88.1 88.1 88.1 88.1 88.3 88.3 88.3 88.3 88.5 88.5 88.7 88.7 88.7 88.7 88.9 88.9 89.1 89.1 89.3 89.3 89.5 89.7 90.1 90.5 90.7 90.7 90.9 91.5 91.7 91.9 92.3 92.5 92.7 93.1 93.5 93.9 94.3 94.7 95.1 95.5 95.9 95.9 96.3 96.7 96.7 96.9 97.1 97.5 97.9 98.3 98.3 98.7 99.5 99.9 99.9 100.3 100.7 100.7 101.1 101.9 102.3 102.3 102.7 103.1 103.1 103.5 103.9 103.9 103.9 104.3 104.7 105.1 105.5 105.5 105.9 106.3 106.7 107.1 107.1 107.5 107.9

NOAA Weather Radio frequency	162.400 162.425 162.500 162.550

Digital radio	780 1300 1390 1690 89.3-1 89.3-2 89.5-1 89.5-2 90.1-1 90.1-2 90.1-3 90.7-1 90.7-1 90.9-1 90.9-2 90.9-3 91.5-1 91.5-2 92.3-1 92.3-2 93.1-1 93.1-2 93.1-3 93.9-1 93.9-2 94.7-1 94.7-2 95.5-1 95.5-2 95.9-1 95.9-2 96.3-1 96.3-2 96.7-1 97.1-1 97.1-2 97.9-1 97.9-2 97.9-3 98.7-1 99.5-1 99.5-2 100.3-1 100.3-2 101.1-1 101.1-2 101.9-1 101.9-2 102.3-1 102.7-1 102.7-2 103.5-1 103.5-2 104.3-1 104.3-2 105.1-1 105.1-2 105.1-3 105.5-1 105.9-1 105.9-2 106.3-1 106.7-1 106.7-2 107.5-1 107.5-2

By callsign	KWO39 KXI41 KXI58 KZZ81 W219CD W244BQ W248BB W264BF W280EM WAES WAIT WAKE WBBM¹ WBBM-FM WBEQ WBEW WBEZ WBGX WBMF WCCQ WCEV WCFL WCFS-FM WCGO WCKG WCLR WCPT WCPT-FM WCPQ WCPY WCRX WCSJ-FM WDCB WDGC-FM WDRV WEDC WEEF WEFM WEBG WERV-FM WETN WFEL-LP WFMT WFXF WGCI-FM WGEN-FM WGN¹ WGRB WGVE-FM WRME-LP² WHFH WHPK WHSD WIIL WIIT WIMS WIND WJCH WJKL WJMK WJOB WJOL WKBM WKKC WKQX WKRS WKSC-FM WKTA WLEY-FM WLIT-FM WLJE WLPR-FM WLS¹ WLS-FM WLTH WLTL WLRA WLIP WLUP-FM WLUW WMBI WMBI-FM WMVP¹ WNDZ WNTD WNUR-FM WNVR WNWI WOJO WONC WONU WPJX WPNA WPPN WPWX WRDZ WRLL WRMN WRLR-LP WRSE WRTE WRTW WRTO WRXQ WSBC WSCR¹ WSHE-FM WSPY-FM WSRB WSRI WSSR WTMX WTZI WUSN WVAZ WVIV-FM WVIX WVON WWCA WWDV WWHN WWTG WXAV WXLC WXRD WXRT WYCA WYLL WZRD WZSR WZVN

Internet stations	WGN Plus WGN.FM Q101 Chicago

Defunct stations	WCFJ WCFL WCGO WCRW WEDC WENR WKKD WMAQ WMCW WNIB WRLL

Satellite radio local traffic/weather XM Channel 217 Sirius Channel 151 Nearby radio markets Benton Harbor-St. Joseph Kankakee LaSalle–Peru Milwaukee-Racine Rockford South Bend See also List of radio stations in Illinois List of radio stations in Indiana ¹ = Clear-channel stations with extended nighttime coverage ² = Audio signal of WRME-LP (oldies audio, with video of traffic conditions)

Spanish-language radio stations in the state of Illinois

Stations	W248BB – Hillside WCGO – Evanston WIJR – Highland WKJR – Rantoul WKRS – Waukegan WLEY-FM – Aurora WMBI – Chicago WMKB – Earlville WOJO – Evanston WPPN – Des Plaines WRLL – Cicero WRTE – Chicago WRTO – Chicago WVIV – Highland Park WVIX – Joliet

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Illinois See also Classical Jazz Religious Spanish Smooth Jazz Other

Univision Communications

Corporate directors

Randy Falco

Broadcast television networks

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Univision Radio

Stations	KAMA KAMA-FM KBBT KBNA-FM KBRG KBTQ KCOR KDXX KESS-FM KFLC KFZO KGBT KGBT-FM KHOT-FM KHOV-FM KIOT KISF KJFA-FM KKMR KKRG-FM KKSS KLAT KLJA KLLE KLNO KLNV KLQB KLQV KLSQ KLTN KLVE KMYO KOMR KOND KOVE-FM KQBU KQBU-FM KQMR KRCD KRCV KRDA KRGT KROM KSCA KSOL KSQL KTNQ KVVF KVVZ KXTN-FM WADO WAMR-FM WAQI WKAQ WKAQ-FM WOJO WPPN WQBA WQBU-FM WRTO WRTO-FM WUKQ WUKQ-FM WVIV-FM WVIX WXNY-FM WYEL

Radio networks	Univision Deportes Radio (early 2017)

Univision owned and/or
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Other television stations

Other subsidiaries

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- Gizmodo Media Group
  - Deadspin
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- Onion, Inc. (40%)
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Entravision Communications (10%)

¹ Univision owns these station licenses, however they are operated by Entravision under local marketing agreements.

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