WBUF

WBUF
City Buffalo, New York
Broadcast area Buffalo–Niagara Falls metropolitan area
Branding 92.9 Jack FM
Slogan Playing What We Want
Frequency 92.9 MHz (also on HD Radio)
92.9-HD2: Family Life Radio
Translator(s) W291CN/106.1 (Buffalo)
W239BA/95.7 (Niagara Falls)
First air date 1947
Format Adult Hits
ERP 76,000 watts
HAAT 195 meters (640 feet)
Class B
Facility ID 53699
Callsign meaning BUFfalo
Former callsigns see below
Owner Townsquare Media
(Townsquare Media of Buffalo, Inc.)
Sister stations WBLK, WMSX, WYRK
Webcast Listen Live
Website 929jackfm.com

WBUF (92.9 MHz) is a commercial FM radio station licensed to Buffalo, New York. Its studios are located at the Rand Building in Downtown Buffalo, with its transmitter in the Elmwood Village neighborhood of Buffalo. WBUF is owned by Townsquare Media and broadcasts an adult hits radio format known as "92.9 JACK-FM."

WBUF began streaming its programming on the Internet in mid-November 2006. The station has an HD 2 subchannel that airs religious programming from Family Life Radio. WBUF also uses two FM translator stations: W291CN on 106.1 MHz in Buffalo and W239BA on 95.7 MHz in Niagara Falls, New York.


Programming

WBUF airs the Jack-FM format, which began on May 16, 2005, while it was owned by CBS Radio. The station was sold to Regent Broadcasting (now Townsquare Media), but the Jack format remains in place. Jack remains popular in the Buffalo media market even though the format has been dropped in markets such as New York City, Chicago and San Diego.

The Jack FM format is by far the longest-running format in the modern history of the station. Prior to the adoption of Jack, WBUF had a history of short-lived and rapidly changing formats (usually failed attempts to challenge other more dominant stations in the market), with the station typically changing formats every two years between 1993 and 2005.

Similarly to other Jack FM stations, WBUF has no live disc jockeys, carries no syndicated long-form or short-form programming, and carries no time-sensitive information (such as news, weather or sports), only interrupting its music for commercials, pre-recorded one-line jokes and station identification; this format is followed uniformly, 24 hours a day, 7 days a week. At first, 92.9 was one of the only Jack FM stations which didn't use Howard Cogan as the voice of Jack due to its proximity to Toronto's 92.5 CJAQ-FM (now CISS-FM), which identified itself as 92.5 Jack-FM. Using Cogan would have most likely caused confusion with listeners due to the fact the two stations are so close on the FM dial, 92.5 and 92.9. Until mid-April 2009, WBUF used voice talent Brad Davidorf, best known for his voice work on TBS. At that point, WBUF began using Howard Cogan as its imaging voice. Within two months of Cogan's employment on WBUF, CJAQ-FM dropped the Jack format and went back to the Contemporary Hit Radio format known as "Kiss-FM" that Jack-FM replaced six years earlier.

Superpower Status

WBUF is a grandfathered "Superpower" Class B FM radio station, operating at 76,000 watts. Buffalo has three other superpower FM stations: 94.5 WNED-FM, 99.5 WDCX-FM and 102.5 WTSS. Under current U.S. Federal Communications Commission rules, Class B FM's are not allowed to exceed 50,000 watts ERP. [1] But because WBUF signed on in 1947,[2] it was not subject to those restrictions on power. In fact, it once was powered at 92,000 watts but because it raised its antenna height some years ago, it reduced its power.

History


References


Coordinates: 42°57′14″N 78°52′34″W / 42.954°N 78.876°W / 42.954; -78.876

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