WWDV

WWDV
City Zion, Illinois
Broadcast area Kenosha County, Wisconsin, Racine County, Wisconsin, Lake County, Illinois
Branding The Drive
Slogan The Soundtrack of Our Lives
Frequency 96.9 MHz
(also on HD Radio) 96.9-2 FM (WWDV-2 - Deep Tracks)
First air date November 4, 1962 (as WAXO)
Format Classic rock (WDRV simulcast)
ERP 50,000 watts (horizontal)
38,000 watts (vertical)
HAAT 148 meters (486 feet)
Class B
Facility ID 49547
Transmitter coordinates 42°30′36″N 87°53′11″W / 42.51000°N 87.88639°W / 42.51000; -87.88639
Callsign meaning WW The DriVe
Former callsigns WTNX until 1/2/2003
WNIZ-FM until 2/21/2001
WKZN-FM until 7/22/1983
WKZN until 2/29/1980[1]
Owner Hubbard Broadcasting
(Chicago FCC License Sub, LLC)
Sister stations WDRV, WSHE-FM, WTMX
Webcast Listen Live
Website wdrv.com

WWDV (96.9 FM) is a radio station in Zion, Illinois, known as "The Drive". The station is currently owned by Hubbard Broadcasting, and simulcasts with WDRV (97.1 FM). "The Drive" programs a broad-based classic rock format called "Timeless Rock" (similar to the early days of WLUP-FM).

History

WAXO first signed on the air at 96.9 FM on November 4, 1962; the first voice heard was that of Paul Weyrich. The station's effective radiated power then was 3,500 Watts, broadcasting from a transmitter and 143-foot (44 m) tower at 6400 67th Street and studios in the Isermann Building at 616 56th Street in downtown Kenosha, WI. In 1966, WAXO built new AM-FM studios at the transmitter/tower location, and moved operations there. The building is now a medical facility, though the WAXO tower supports remain on the grounds.

WAXO was Kenosha's second modern-day radio station after WLIP and was billed as "The new voice of a new and greater Kenosha". WAXO's first station manager was longtime broadcaster Roy Ambrose of Manitowoc, Wisconsin; Paul Weyrich was the first program director and Don Jensen was the first news director. Subsequent station managers included Richard Blaha and Darrell Gorr. In a late-1968 promotional stunt, WAXO announcer Gary Anderson held a record for constant on-air broadcast duties by performing an air shift of 96.9 hours.

Service Broadcasting Corporation owned WAXO between 1962 and June 14, 1969. Arnold Johnson was president, Dr. Robert Heller was executive vice-president, and John E. Malloy Esq. was secretary-treasurer.

The company had always intended to operate an AM radio station, and there was an available AM frequency allocation at 1500 kilohertz. However, there were competing interests for the AM license, most notably from neighboring Zion, Illinois, which had lost its 50,000 Watt radio station in a 1930s fire. After lengthy testimony the Federal Communications Commission (FCC) decided to grant the AM 1500 license to the Zion-Benton Broadcasting Company of Zion (principals: Billie Bicket and family), and the station became WZBN, signing on the air on September 19, 1967. After that, Service Broadcasting decided to sell WAXO, and competition developed for the licensed 96.9 FM frequency from broadcasting interests in both Zion, IL and Racine, WI. The owners of WZBN in Zion were the successful applicants, and paid $250,000 for WAXO. Within weeks a lightning strike destroyed the transmitter and WAXO's new owners were granted permission for an increase in power to 10,000 Watts horizontal and 8,100 Watts vertical and a new 500-foot (150 m) antenna tower at Dexter's Corner, Wisconsin.

By autumn of 1969 Zion-Benton Broadcasting had changed the call letters to WKZN (for "Waukegan-Kenosha-Zion-Newport"). They referred to themselves on-air as "KZ97". The new ownership had ordered and installed a new Schafer automation system, then sold the three-year-old building and moved the WKZN studios to 2219 63rd Street in uptown Kenosha, which was built as a fire station. By 1971 WKZN was moved from Kenosha to combined WZBN-WKZN studios on the second floor of the Bicket Pharmacy (a former bank building constructed in 1909) at 2700 Sheridan Road in Zion, IL. A second Schafer automation system was added for WZBN programming. In the early 1970s, music programming was the Adult Standards format which came from a broadcast music service on open-reel tape with PSA's and spots loaded into NAB Cartridge carousels. The AM and FM music playlists differed slightly, but the Bicket's main focus was on providing ample local news covering a beat from North Chicago, IL through Kenosha, WI. News/sports/weather reports were simulcast.

The WAXO call letters were later issued to 1220 AM in Lewisburg, Tennessee, where they are still in use. WAXO's 1969 tower at Dexter's Corner is still in use by the station.

Typical WAXO programming

WNIZ

In 1983, WKZN was sold to Northern Illinois Broadcasting, the owners of WNIB (97.1 FM), which had been experiencing interference problems from WKZN's adjoining frequency. WKZN then became WNIZ, and simulcast nearly all of WNIB's programming until both stations were sold in 2000 for $158 million to the Bonneville broadcasting interests.

On April 2, 2001, WNIB became WDRV ("The Drive"), and WNIZ became a simulcast of WDRV's sister station, WTMX. Call letters for 96.9 were changed to WTNX. This simulcast did very little for WTMX's ratings, and management felt it would be more appropriate to be paired up with its neighbor at 97.1. On January 1, 2003, 96.9 became the north metro frequency for "The Drive", and the call letters were changed to WWDV.

Bonneville announced the sale of WWDV, as well as 16 other stations, to Hubbard Broadcasting on January 19, 2011.[2] The sale was completed on April 29, 2011.[3]

WDRV 97.1 FM

The 97.1 frequency signed on as WNIB (NIB=Northern Illinois Broadcasting, original owner) in 1957, playing classical music. Later, the company purchased the station at 96.9 FM in Zion, changing the call letters to WNIZ and serving as a simulcast for communities north of Chicago. The stations were sold in 2000 to Bonneville International.

WNIB then became WDRV "The Drive" on April 2, 2001. It began as a classic hits format, but has slowly evolved into a broad-based classic rock format at the same time when former sister WLUP was sold to Emmis and changed to a mainstream rock format in 2005. Many of The Drive's personalities have had long histories at other Chicago radio stations. The on-air staff includes morning host Steve Downes (the voice of the Master Chief in the Halo video games), Bob Stroud (middays), Bobby Skafish (afternoons), Phil Manicki (evenings), and Greg Easterling (overnights). Current weekend personalities include Byrd, Allie Ellison, Jim Foster, Steve Seaver and Marc Vernon. On Sunday mornings Bob Stroud hosts his famous Rock 'N Roll Roots show, which debuted in 1980 at WMET. Steve Downes' nationally syndicated show, The Classics, is aired every Sunday night.

HD radio

In September 2006, WWDV's HD 2 station signed on simulcasting with WDRV HD 2 featuring "Deep Tracks".[4]

References

  1. ↑ "Call Sign History (WWDV)". Retrieved 2010-04-15.
  2. ↑ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Retrieved January 19, 2011.
  3. ↑ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Retrieved May 2, 2011.
  4. ↑ http://www.hdradio.com/station_guides/widget.php?id=3 HD Radio Guide for Chicago
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